MVP Collaborative, LLC Promotes Karl Siegert to Director of Product Development and Information Technology

MADISON HEIGHTS, Mich., July 17 -- MVP Collaborative, LLC recently promoted Karl Siegert to director of product development and information technology, according to Roger Gullickson, president of the strategic communications company that creates and executes "branded experiences" and "braded entertainment." Siegert previously served as the company's director of business operations.

In his new role, Siegert will be responsible for creating new products and services that leverage the company's core competencies and intellectual property. Additionally, he will expand upon the company's technology offerings by further developing new visual media and live event-based services for current and potential clients. He will also oversee the company's internal information systems and a portion of the technology-related solutions MVP Collaborative offers its clients.

"Karl's 13 years of experience with MVP Collaborative, in addition to his boundless energy and talent, made him the ideal candidate for the product development and information technology position," Gullickson said. "We are excited that Karl is part of the team that is helping MVP Collaborative grow and better serve our clients by utilizing his skills to bolster our intellectual property offerings and technology support."

For the past six years, Siegert served as MVP Collaborative's director of business operations, where he oversaw projects and financial processes, as well as the company's internal information technology systems. In this role, he also worked to develop some of the agency's future technology products, such as www.zentation.com, working to ensure they are customer-focused and market-tested.

Previously, he served as the company's project financial manager, where he managed a multitude of client projects. Siegert joined MVP Collaborative as an account representative for the company's tier one automotive supplier accounts.

Prior to MVP Collaborative, Siegert served as a project coordinator for the former Caribiner Communications in Detroit and Jack Morton Productions in Troy, Mich., both meeting and event agencies. While there, he supported meeting producers with project scheduling, pre-production tasks and onsite meeting support.

Siegert earned a Bachelor of Arts degree in business from Western Michigan University in Kalamazoo, Mich., where he graduated at the top of the marketing department and was named "Marketing Student of the Year." He also received a Master of Business Administration degree from Oakland University in Rochester, Mich.

MVP Collaborative is a strategic communications company based in Madison Heights, Mich. that creates and executes "branded experiences" and "branded entertainment" that produce measurable results for its clients. Named as one of Event Marketer's Top 100 event agencies worldwide for two consecutive years, MVP Collaborative utilizes distinctive methods to transform traditional events (such as product launches, press events, marketing programs, meetings, trade shows, educational seminars, and ride and drives) into unforgettable branded experiences for participants.

Using emotion, a unique internal culture, instinct and talent, MVP Collaborative has translated marketing objectives into behavior-altering events for a variety of industries and organizations, including Fortune 500 companies.

For more information, visit www.mvpcollaborative.com.

EDITOR'S NOTE: A native of Southeast Michigan, Siegert currently resides
in Northville, Mich. For an electronic image of Siegert, please contact
Jessica Killenberg or Adriana Ferrari
First Call Analyst:
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