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TAG Heuer - Dream Machines driven by Generous Hearts

June 
26-27, Le Castellet, 
France

 

“Dream 
Machines driven by Generous Hearts”

 “28 
exceptional men and women at the wheel of the fastest and most legendary 
contemporary GT cars ever join forces and hearts with TAG Heuer and Save the 
Children to create a limited edition photography artbook as well as a very 
special racing event at Le Castellet F1 test track, to give children access to 
sports and mobility around the world”

 

GT RACING PURISTS AND PERFORMERS
TAG 
Heuer supports sport and recreational projects for vulnerable children by 
celebrating a legacy and sharing a passion
The 
benchmark in Avant-Garde chronographs and timekeeping technology since 1860, 
TAG 
Heuer is the Luxury Swiss watch brand with the longest-standing links to the 
exciting world of professional motor sports and Grand Tourisme. 
To commemorate this unique legacy and support children around the world, 
TAG 
Heuer has joined forces with Save the 
Children, 
the 
world's independent children's charity that 
fights for the rights of children in over 100 countries. The result is the 
“Dream 
Machines driven by Generous Hearts” project, 
an exceptional photographic exhibition and charity event celebrating the very 
special love affair between influential 
men and women and the Avant-Garde “dream machines”- GT cars- that inspire 
them.
 

For 
the project, TAG Heuer has invited a diverse and multi cultural group of men and 
women to pose alone and with the dream cars that fuel their driving passion. 
Drawn from more than 20 countries, these 
brilliant and generous talents from the world of Art, Sport and Business have 
contributed their time and creativity without any remuneration. 
All 
proceeds from the sale of the book will support Save the Children’s recreational 
and sports projects around the world, giving children the opportunity to learn, 
play and develop.

 

The 
exceptional ambition and scope of this project, the prestige and fame of the 
people involved, the energy and enthusiasm generated, not to mention the 
resources deployed, combine to create a truly unprecedented international 
effort.

 

 


 

 

View this news on 
TAG Heuer.com :

http://www.tagheuer.com/the-news/events/dream-machine-generous-hearts/index.lbl

 

Download pictures 
of the event on TAG Heuer’s FlickR space :

http://flickr.com/photos/7776652@N03/sets/72157600855858799/

 

Watch the 
video of the event :

http://www.youtube.com/watch?v=1Z-sQfC-gNE


 

 

 

 

AVANT-GARDE MEN AND WOMEN AND THEIR DRIVING 
PASSION
Alongside 
racing legends Fernando Alonso, Lewis 
Hamilton, David 
Coulthard, 
Sébastien 
Bourdais and 
Mattias 
Ekström, 
the virtuosi gathered for this project — 
athletes, 
actors, musicians, writers and business leaders from around the world — all 
have 
a serious addiction in common: Avant-Garde GT cars and 
engines!

 

TAG 
Heuer’s Honorary Chairman Jack 
Heuer, for example, is paired with his dream machine, a Porsche Carrera, 
while TAG Heuer President & CEO Jean-Christophe Babin is seen with his 
own, a gleaming Ferrari 456 GT. Other famous names joined this exciting project: 
Jamiroquai singer Jay Kay is matched 
up with a Ferrari Enzo, while James Bond star Timothy Dalton connects with a Ford GT 
40 Limited Edition!

 

THE 
ELITE TEAM — AND THEIR PHOTOGRAPHERS:
 

AUSTRALIA             
Eric Bana                   
Actor                                       
by Daniel Smith

 

DUBAI                       
Mohamed Bin

Sulayem                     
President Auto Club UAE        by 
Nick England

 

CHINA 
                      
Peter Ho                      
Actor/singer                            
by Chen Xu Ren Ren 

 

FRANCE 
                 
David Halliday            
Singer                                     
by Guillaume

Gelley

 

INDONESIA             
Soetikno Soedarjo      
President,

PT 
Mugi Rekso Abadi             
by Anton Ismael

 

GERMANY 
              
Katarina Witt               
2x Olympic Gold Medalist                  


in 
figure skating                     
by Markus

Hildebrand/

Stephan 
Maka

 

HONG 
KONG          
Louis Koo                    
Actor                                       
by Paul Tsang

 

INDIA                         
Shah Rukh Khan         
Actor                                       
by Atul Kasbekar

 

ITALY                
                
Matteo Marzotto          
Chairman of Valentino           
S.p.A  by Giovanni 
Gastel

 

JAPAN 
                     
Koji Yakusho               
Actor                                       
by Kazumi Kurigami

 

KOREA 
                    
Si Won Ryu                 
Actor/singer                            
by Han Jun Kim

 

MALAYSIA 
              
Dato Tony 

Fernandes                  
CEO Air Asia Bhd                    
by Brian Fang

 

PHILIPINES             
Eduardo F. Salonga    
President of Ages Aviation 

Center 
Incorporated               
by Kai Huang

 

PORTUGAL             
Vitor Baia                    
Football/soccer player                        
by Kenton Thatcher

 

SINGAPORE           
Darren Cheong           
Director of Hong Fok 

Corporation 
Limited               
by Geoff Ang

 

SWITZERLAND      Murat 
Yakin                 
Football/Soccer Coach           
by Joel von Allmen                             

 

THAILAND               
Pracha + Dom             
Chief Editor Daily News          


Dom 
Hetrakul              
Actor/TV show host                 
by Witaya Marayat

 

UK                             
Nick Mason                 
Pink Floyd drummer   
           
by Lorenzo Agius

 

USA 
                          
Sarah Fisher               
Driver                                      
by Francis Catania

 

 

 

THE 
CARS 

The 
list of serious GT dream machinery includes the Audi R8; the Mercedes 
Benz SLR McLaren, the 
Mercedes Benz CLK DTM AMG (limited 
Edition) and the McLaren F1 GTR; 
the Porsche GT1, the Porsche Carrera, the Porsche GT3 RS, and the Porsche 911 Turbo; the Aston Martin DB9; the Jaguar XJ220; the Lamborghini Gallardo Spyder; the Bentley Continental R; the 2007 Spyker Convertible and the 
Ferrari Enzo just to mention a few…

 

 

A 
UNIQUE EVENT FOR A VERY SPECIAL CAUSE AND A VERY HIGH END NEW WATCH 
COLLECTION

This gallery of 
unconventional and artistic photographs has been unveiled on June 
26th- 27th 2007 at a very exclusive, innovative and 
exceptional TAG Heuer racing event at the Circuit Paul Ricard High Tech Test 
Track in Le Castellet, South of France. Never before had such an impressive 
gathering of the finest GT cars been organized, with all the great names to be 
proudly represented: Audi, Porsche, Mercedes McLaren, Ferrari, Aston 
Martin…

 

Not only had the 
participants the unique opportunity to drive the most inspiring and fascinating 
dream machines, they did also discover as World Premiere the brand new TAG HEUER 
GRAND CARRERA COLLECTION made of ultra-exclusive, high-end luxury timepieces of 
unprecedented sophistication, performance and precision inspired by the 
unrivalled motor-racing heritage of the Swiss watchmaking 
legend.

 

In attendance of this 
glamorous event were famous international celebrities, drivers, renowned 
photographers and TAG Heuer ambassadors, all fans of GT cars. Proceeds from the 
sale of the limited edition art book gathering this incredible gallery of 
portraits will benefit Save The Children and their programs providing 
recreational and sports equipment to children in need around the 
world.

 

The “Dream Machines driven by Generous Hearts” project comes as an 
obvious match with TAG Heuer. The N° 1 luxury watch reference in motor racing — 
first watch brand to develop chronographs dashboards for sports cars at the 
beginning of the 20th century, first watch brand to partner with racing drivers, 
first watch brand to partner with a Formula 1 team, first watch brand to crack 
and master the time barrier, creating luxurious chronographs with a precision of 
1/10th, 1/100th and now 1/1,000th of a second, TAG Heuer has more than any other 
watch brand a strongly racing-oriented DNA. The brand has built its reputation 
on the core values and codes of motor sports and prestigious sports cars. Now, 
through the “Dream Machines driven by Generous Hearts” project and its 
association with Save the Children, TAG Heuer has the opportunity to use its 
passion to benefit the children of the world.

 

 

“Success is 
worth nothing if it doesn’t serve to benefit those less fortunate. TAG Heuer, 
the leading luxury 
watch brand in the sports world for over more 
than a century, now 
wishes to use its reputation, its expertise and its influence on behalf of 
others, on behalf of those who will shape the future: our children. Because such 
simple and natural things as laughing, running, having fun and achieving 
physical and mental excellence through developing self-confidence and a team 
spirit should be a right within reach of all children, TAG Heuer has chosen to 
commit itself to supporting Save The Children in its sports and play programs 
and to thus enable vulnerable children to blossom and find fulfillment through 
sport. As President and CEO of TAG Heuer, but above all as a father of five, I 
particularly cherish this project. I am proud that TAG Heuer, at the occasion of 
the launch of the new TAG Heuer Grand Carrera series, is devoting its resources 
and its unique sporting heritage to furthering the cause of 
children.”

 

         
Jean-Christophe Babin, President & CEO, TAG Heuer

 

 

 

 

 

More 
than any other activity, sports allows children to not only push themselves to 
the limit, but also to experience what it means to be free, to have fun 
— 
in 
short, to be a child. Along the way they learn important 
values and life skills, including self-confidence, teamwork respect and fair 
play. These values are crucial to TAG Heuer, whose peerless link to sports goes 
back to the Olympic Games in the 1920s and is personified by its unparalleled 
roster of sports ambassadors: number 1 golfer Tiger Woods, top WTA player Maria Sharapova, Nascar idol Jeff Gordon, three time world champion 
Champcar driver Sébastien Bourdais, 
Formula 1 aces Fernando Alonso, Lewis 
Hamilton, and Kimi 
Räikkönen.  These sports 
superstars share TAG Heuer’s commitment to promote access to sports for every 
child in the world.

 

TAG HEUER AND PHOTOGRAPHY: A SPECIAL 
RELATIONSHIP

The 
“Dream Machines driven by Generous 
Hearts” gallery of portraits, created in a series of shoots in more than 20 
countries, forms an international exhibition of high-powered players and 
high-octane engines on the international scene. It is only the latest of TAG 
Heuer’s photo-based campaigns.

 

For 
years TAG Heuer has demonstrated a keen interest in the art of photography, 
having worked with famous names as Herb 
Ritts, Peter Lindberg, Jean-Baptiste Mondino, Karina Taira, Patrick Demarchelier and Joël Von 
Allmen…

 

The 
“Dream Machines driven by Generous 
Hearts” project is the second international charity exhibit organized 
by TAG Heuer in as many years. Last year, TAG Heuer and its glamorous 
international brand 
ambassador and Hollywood star Uma 
Thurman created an exceptional photographic exhibit celebrating Avant Garde 
women worldwide to benefit UNIFEM, the United Nations Development Fund for 
Women, a UN organization dedicated to advancing women’s rights and achieving 
gender equality. 

 

SAVE THE 
CHILDREN

Save 
the Children is the world’s leading independent children’s rights organisation. 
27 members work together to improve children’s lives in more than 100 countries. 


 

It 
is an outrage that millions of children are still denied proper healthcare, 
food, education and protection, Save the Children’s began life as an emergency 
relief agency. Now it responds to children’s immediate needs in an emergency, 
while prioritising long-term recovery and development.

 

Within 
all work, Save the Children take learning's and successes from work on the 
ground to campaign for a much greater change at a local, national and 
international level thereby impacting a much greater number of 
children.

 

Save 
the Children has a strong history of raising the bar in terms of what’s 
acceptable for children. They are going to continue to inspire real, measurable 
breakthroughs for children and make sure that children caught up in conflicts 
can still get an education, and fighting to radically reduce malnutrition and 
stunting in children in African and Asian countries. They will continue to prove 
that free healthcare saves lives, and make it available for all the poorest 
children. And stop orphans and other vulnerable children from being shut away in 
institutions – Save the Children will help their communities look after 
them.

 

"We are delighted TAG Heuer have chosen Save the Children as a 
charity partner for the 'Dream Machines' event. All the funds raised from the 
sale of the art book will support Save the Children's recreational and sports 
related projects - giving children the opportunity to learn, play and 
develop.

We 
would like to give a special thanks to TAG Heuer and all those people both in 
front and behind the lens who have created this amazing collection of 
photographs. Your time, talent and generosity will help Save the Children create 
dramatic change for children around the world!

 

          
Toby Porter, Emergencies Director, Save the 
Children.

 

Convinced 
that children represent the future hope of our planet, and that by improving 
their conditions we advance the whole of humanity, TAG Heuer is proud to be 
involved in this unique project, and grateful to the exceptional personalities 
who have participated, all of whom have shown a true commitment to making a 
difference.

 

TAG 
Heuer International Press Relations Manager: Valentine.Balmat@tagheuer.com

 

 

TAG 
Heuer, the leader in prestigious sports watches and chronographs since 1860, is 
one of the largest and fastest growing luxury Swiss watch Brands. The Swiss 
watch making legend draws upon its active engagement in the world of sports to 
create the most accurate measuring instruments and sports watches in the 
world.  TAG Heuer is today the first 
watchmaker ever to master luxurious Chronographs with an unsurpassed precision 
of 1/10th, 1/100th and 1/1,000th of a 
second.  From the Olympic Games in 
the 1920s to its role as official timekeeper to within 1/10,000th of 
a second for the legendary Indy 500, TAG Heuer, in a constant quest for 
innovation, excellence, performance and prestige, continues  to  
aim ever higher, as reflected in its partnerships with Team Vodafone 
McLaren Mercedes in Formula 1 and its two aces: Fernando Alonso, youngest ever 
and already two times Formula 1 world champion and Lewis Hamilton, GP2 world 
Champion in 2006. With two times Formula 1 world vice-champion and Scuderia 
Ferrari F1 driver Kimi Raïkkönen,  with world number 1 golfer Tiger Woods 
and WTA number 1 tennis player Maria Sharapova, with Nascar idol Jeff Gordon, 
Champcar three times world champion Sébastien Bourdais, promising talent Bruno 
Senna as well as Hollywood and Bollywood icons Brad Pitt, Uma Thurman and Shah 
Rukh Khan, TAG Heuer more than ever epitomizes Sport and Glamour 
!