RocketCity (RCAU) Forms Strategic Partnership with AskPatty.com. RocketCity Will Add Image Branding to Online Listings of AskPatty.com Female Friendly Certified Dealerships.
ORLANDO, Fla.--Rocket City Automotive Group, Inc. (Pink Sheets:RCAU) is pleased to announce that it has finalized a strategic partnership with AskPatty.com, the premier automotive advice website for women. Both companies will begin rollout of joint marketing, starting with implementation of image branding on AskPatty.com Female Friendly Certified Dealerships’ online auction listings. The “Ask Patty Certified Dealership Program” enables dealerships to increase its share of the largest and fastest growing demographic of new vehicle buyers in the US -- Women Consumers. The Ask Patty Certified Dealer program was designed specifically for car dealerships to attract, sell, retain and keep loyal women consumers.
“We are very excited to begin a partnership with Rocket City Automotive Group. Ask Patty prides itself on spreading industry knowledge through strategic partnerships. RocketCity’s companies, specifically CompleteAuto, will aid us in building female buyer confidence in the online automotive marketplace, “stated Peter Martin, CEO of AskPatty.com, Inc.
As a result of this partnership, RCAU will see increased revenue for each dealership that becomes AskPatty.com certified through their referral program. A marketing campaign to promote certification will include software announcements, email marketing, and telemarketing. Additionally, CompleteAuto and Ask Patty will begin conducting training seminars to educate dealerships on the benefits of online advertising to the female consumer, with the first seminar scheduled for July 20, 2007.
“In an effort to stay progressive in the automotive marketplace, it made sense for RocketCity to partner with a company dedicated to the woman consumer,” observed Jeff Roman, CEO of Rocket City Automotive Group. “This partnership opens the door to opportunities that will increase industry awareness of the CompleteAuto software.”
Sarah Draley, Vice President of Marketing and Acquisitions for Rocket City Automotive Group, has become a member of the Ask Patty Advisory Panel of Expert women. In her automotive advisory role, Draley will respond to questions from female consumers on online marketing related issues thereby increasing market visibility to the CompleteAuto listing tool. Draley has recorded a podcast titled “Tackling the World's Largest Online Marketplace” which will be featured on the AskPatty.com homepage during the month of July.
About AskPatty.com, Inc.:
The AskPatty.com, Inc. website, Blog and Second Life venue is a safe place for women to get advice on car purchases, maintenance and other automotive related topics. Women can shop for vehicles at our network of certified female friendly dealerships across the US. AskPatty.com is a 2007 sponsor of the No. 112 AskPatty.com Chevrolet driven by the highest ranked professional female race car driver Deborah Renshaw, who heads up the panel of automotive expert women.
AskPatty.com is a member and 2007 corporate sponsor of the Women's Automotive Association International based in Detroit, MI, Chair of the UnitedSpinal.org Motor sports program, Member of the California SkillsUSA.org board, on the Women's Board of the Car Care Council, a SEMA member and a member of the SEMA Business Women's Networking Group.
AskPatty.com is partnered with AutoTrader.com, AutoExtra.com, Arkona, Chrome Systems, Inc. , MyCarPage.com, DivineCaroline.com and Maddox Smye, LLC. Visit Ask Patty - Automotive Advice for Women in Second Life: http://slurl.com/secondlife/Ride/20/204/29 .
Learn more about AskPatty.com by visiting: www.askpatty.com
About Rocket City Automotive Group, Inc.:
CompleteAuto, a subsidiary of Rocket City Automotive Group, Inc. (Pink Sheets:RCAU) offers proprietary software, personnel and design solutions to hundreds of automotive dealerships around the country. CompleteAuto is a wholly owned subsidiary of RocketCity which was formed to acquire, manage, supervise and operate corporations specializing in auction services, eCommerce, software development and retail automotive operations.
CompleteAuto and RocketCity believe there are enormous growth opportunities in the $1 trillion automotive retailing industry. The experienced management team will continue to execute strategic initiatives to maximize operations in this marketplace with their products and services. Visit them on the web at www.RCAU.com to learn more.
Learn more about Complete Auto by visiting: www.completeauto.com
Disclaimer:
Cautionary Statement about Forward-Looking Statements
This press release contains "forward-looking statements," which are statements related to future, not past, events. In this context, the forward-looking statements often include statements regarding our goals, plans, projections and guidance regarding our financial position, results of operations, market position, pending and potential future acquisitions and business strategy, and often contain words such as "expects," "anticipates," "intends," "plans," "believes," "seeks" or "will." Any such forward-looking statements are not assurances of future performance and involve risks and uncertainties that may cause results to differ materially from those set forth in the statements. These risks and uncertainties include, among other things, (a) general economic and business conditions, (b) the level of strategic partner incentives, (c) the future regulatory environment, (d) our cost of financing, (e) our ability to complete acquisitions and dispositions and the risks associated therewith, and (f) our ability to retain key personnel. These factors, as well as additional factors, could affect our forward-looking statements. We urge you to carefully consider this information. We undertake no duty to update our forward-looking statements, including our earnings outlook.