Harley-Davidson Unleashes Rocker and Dyna Fat Bob

105th Anniversary Models and ABS Option for FL and VRSC Models for 2008

MILWAUKEE, July 9 -- Harley-Davidson takes factory-custom motorcycle design to a new extreme with the introduction of three radically styled new models. The Dyna Fat Bob, the Rocker and the Rocker C are additions to a diverse line of 2008 motorcycles that also includes 14 models available in limited-edition 105th Anniversary styling. A host of technical refinements for 2008 includes the availability of an all-new Anti-Lock Braking System (ABS) as an option on Touring and VRSC models.

"Only Harley-Davidson could style and engineer a motorcycle as visually exciting as the new Rocker," said Bill Davidson, Director of Motorcycle Product Development. "To offer this level of customization in a reliable, production motorcycle is simply unprecedented. We've also got the Fat Bob taking the Dyna platform in a bold, new direction. And the beautiful copper- and-black 105th Anniversary models are icing on the Motor Company birthday cake for 2008."

For more than a century, Harley-Davidson motorcycles have stoked the passion of riders around the world with a distinctive combination of performance and visual appeal that simply cannot be duplicated. The energy, dedication and pure enthusiasm of each individual at Harley-Davidson maintains that full-throttle intensity, season after season.

  Highlights of the 2008 Harley-Davidson line include:

  *  The new FXCW Rocker and FXCWC Rocker C feature the Rockertail rear end
     that mounts a form-fitting fender directly to the swing arm over a
     240 mm tire. The result is a reproduction of the authentic lines of a
     slammed hard tail custom with the comfortable ride of a modern
     suspension as the rear wheel and fender move together. The Rocker comes
     with a solo seat and a monochrome, satin stainless metallic paint
     scheme. The Rocker C is a chromed-out beauty with the innovative Trick
     seat that conceals a passenger pillion under a solo cushion.

  *  Twin headlights signal the arrival of the massive new Dyna Fat Bob. The
     new Tommy Gun exhaust speaks pure performance, while a new seat shape
     and drag bars put the rider in a position that's instant cool. Black
     fork lowers and handlebar risers, and a new, aggressive tread pattern
     on 180 mm rear tire and 130 mm front tires, reinforce the aggressive
     nature of this new model. The Fat Bob can be ordered from the factory
     with a choice of mid-mount or forward foot controls.

  *  A limited-edition 105th Anniversary package of shimmering Anniversary
     Copper and Vivid Black paint, a seat with a copper-colored insert, a
     special copper air cleaner cover, plus exclusive badging will be
     offered on 14 different 2008 Harley-Davidson models. Production of
     these motorcycles will be limited and serialized.

  *  A new Anti-Lock Braking System (ABS) is available as a factory-
     installed option on all Touring and VRSC models, and is standard
     equipment on the 2008 Electra Glide Ultra Classic 105th Anniversary
     Edition, CVO Screamin' Eagle Electra Glide Ultra Classic, and CVO
     Screamin' Eagle Road King.

  *  All VRSC models get a power boost from a high-performance, 1250cc
     version of the liquid-cooled Revolution V-Twin engine tuned to make up
     to 125 horsepower and 85 ft.-lbs. of torque. The engine is mated to a
     new slipper-style clutch with lighter lever action. Anti-Lock Braking
     System (ABS) is offered as a factory-installed option on all 2008 VRSC
     models.

  *  A new six-gallon fuel tank extends the range of all Touring models,
     which also feature new Brembo brakes and available ABS. Cruise control
     is now a factory-installed option on all Touring models not already
     equipped with this feature.

  *  All Touring models feature a new Isolated Drive System that reduces
     noise and vibration to the rider for improved ride quality under
     acceleration, shifting and cruising.

  *  The high-performance Twin Cam 110 engine powers four 2008 models from
     Harley-Davidson Custom Vehicle Operations (CVO): the Screamin' Eagle
     Road King, the Screamin' Eagle Ultra Classic Electra Glide, the
     Screamin' Eagle Softail Springer, and the Screamin' Eagle Dyna. Each
     features new accessories and paint schemes.

  *  Harley-Davidson will offer 15 new color combinations for 2008, plus
     three custom color combinations.

Harley-Davidson Motor Company, the only major U.S.-based motorcycle manufacturer, produces heavyweight motorcycles and a complete line of motorcycle parts, accessories and general merchandise. For more information, visit Harley-Davidson's Web site at www.harley-davidson.com.