Hostess Race Divas

WIN A CHANCE TO TAKE HOME A FORD MUSTANG® GT DELUXE WITH THE HOSTESS® RACE DIVAS "START YOUR ENGINES" INSTANT WIN GAME

 

FIVE KEYS WILL BE WON BUT ONLY ONE WILL START THE ENGINE OF THE GRAND PRIZE SPORTS CAR  

 

 

            Will you win the key that starts the engine of a hot new 2007 Ford Mustang® GT Deluxe?  As part of this summer's Hostess® Race Divas "Start Your Engines" Instant Win Game, five first prize winners will receive a trip to Homestead, Florida, including roundtrip airfare, accommodations and race tickets to the Homestead Miami Speedway where they will receive one of five car keys.  One of the first prize winners' car keys will start the engine of the grand prize - a new Mustang® GT Deluxe.  The estimated value of the grand prize is $26,440.

 

Starting July 9 in convenience stores across the country, specially marked snack packs of Hostess Twinkies®, Hostess Cup Cakes and Hostess Donettes® will feature an in-pack promotion code.  By text messaging the promotion code to "'DIVAS' or '34827'" via a mobile phone, consumers will find out instantly if they are a potential winner. For official rules, additional information, or to find out how to receive an instant-win game piece by mail visit www.hostesscakes.com <http://www.hostesscakes.com/> .  

 

"This is one of our most exciting sweepstakes to date and the ultimate package for any race fan," said Kevin Kaul, Hostess Marketing Director.  "With the Hostess Race Divas 'Start Your Engines' Instant Win Game the thrill doesn't end at the speedway - one lucky Hostess fan will take home a piece of the action with a new Mustang® GT Deluxe."  

 

In November 2005, Hostess announced that three of professional racing's leading women drivers - Danica Patrick (IRL), Melanie Troxel (NHRA) and Leilani Münter (NASCAR) - signed on to become Hostess "Race Divas" under a new sponsorship agreement with the brand famous for many of America's all-time favorite snacks.   The racing sponsorship program features a range of promotional activities that leverage the iconic Hostess brand with the enthusiasm surrounding racing and women's increasing prominence in the sport.

 

The baker of Hostess® products, Interstate Bakeries Corporation, is one of the nation's largest wholesale bakers and distributors of fresh baked bread and sweet goods under various brand names including Wonder®, Dolly Madison®, Baker's Inn®, Home Pride®, Merita® and Drake's®.  For more information visit www.interstatebakeries.com <http://www.interstatebakeries.com/> .

 

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Casey DePalma

Vice President

Linden Alschuler & Kaplan

Public Relations

212.329.1438

212.575.0519 (Fax)

cdepalma@lakpr.com