Ford Motor Company and Southern California Edison to Announce Collaboration to Advance Plug-in Hybrid Technology

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Ford Motor Company and Southern California Edison:

EVENT
The senior executives of Ford Motor Company and Southern California
Edison will announce a joint electric transportation initiative
designed to explore ways to advance plug-in hybrid technology for the
U.S. market.

This will be the first time a major automaker and a large electricity
utility have combined resources to study ways to make plug-in hybrid
technology more accessible for all customers.

WHEN
Monday, July 9, 2007, at 2:30 p.m. PDT

WHERE
Edison International corporate headquarters
2244 Walnut Grove Ave., Rosemead, CA
Online Map

DIRECTIONS
From LA: Travel East on I-10 to the Walnut Grove Avenue exit.
Go South to Rush Street. Turn left, then left into the Edison
International parking lot.

SPEAKERS
Alan Mulally, president and CEO, Ford Motor Company
John Bryson, chairman and chief executive officer, Edison
 International, parent company of Southern California Edison

VISUALS
Hybrid vehicles and a bank of electric vehicle charging stations
B-roll footage of a Ford hybrid and the SCE electricity system