Chrysler Group Announces June 2007 U.S. Sales and International Sales Highlights
- Chrysler Group car sales rise 55 percent fueled by "Maximize Your Miles" program
- Jeep(R) brand up 19 percent
- Jeep Wrangler increases 93 percent
- Dodge Charger gains 19 percent
- Inventory down by 25 percent or 162,266 units
- Sales outside of North America up 21 percent -- highest month ever
AUBURN HILLS, Mich., July 3 -- Chrysler Group reported sales for June 2007 of 183,347 units; down 1 percent compared to June 2006 with 185,946 units. All sales figures are reported unadjusted.
"In a challenging market, Chrysler Group had softer sales in June than a year ago. We saw strong customer interest in our newly launched, fuel efficient models," said Darryl Jackson, Vice President - U.S. Sales. "Supported by the fuel economy message of our 'Maximize Your Miles' program, Chrysler continued to show strong car sales with an increase of 55 percent over the previous year."
Chrysler brand car sales in June were up 104 percent year-over-year, while Dodge brand car sales increased 30 percent. Chrysler Group's offerings in the car segment include the Chrysler Sebring Sedan and Sebring Convertible, the Chrysler 300, the Dodge Avenger, Dodge Caliber and Dodge Charger.
Jeep brand sales continued to increase in June and posted a gain of 19 percent over the previous year. This result was again driven by the continuously strong Jeep Wrangler and Jeep Patriot. Jeep Wrangler and Wrangler Unlimited posted sales of 10,952 units, up 93 percent compared to June 2006 with 5,674 units. The Jeep Patriot also kept its momentum and finished June with sales of 4,633 units, up 3 percent from May 2007. The vehicle is one of Chrysler Group's recently introduced models that achieve 30 miles per gallon or better in highway driving. In addition, the Jeep Grand Cherokee also posted a gain of 3 percent year-over-year.
The Chrysler Sebring Convertible finished the month with sales of 3,759 units which is 22 percent over May 2007. The recently launched redesigned model offers what no other convertible has offered before - three automatically latching convertible top options: vinyl, cloth and a body-color painted steel retractable hard top, all of which can be retracted with a push of a button on the key fob.
Sales of the Dodge Charger increased in June by 19 percent with 11,529 units compared to 9,710 units in the previous year.
"As our strong car sales in May and June demonstrate, our 'Maximize Your Miles' program resonated well with customers," said Michael Keegan, Vice President - Volume Planning and Sales Operations. "Moving forward, Chrysler Group will extend its low-rate financing plus additional bonus cash in July, with a 0% APR offering for 60 months on select models. These great value packages were successful in the recent months as well."
Chrysler Group finished the month with 485,429 units of inventory, or a 71-day supply. Inventory is down by 25 percent compared to June 2006 when it was at 647,695 units.
Posting its highest month ever of sales outside of North America and sustaining 25 consecutive months of year-over-year sales gains; Chrysler Group's International monthly sales increased 21 percent to 22,901 units in June 2007 compared to 18,971 units in June 2006.
"The strength of our new product portfolio coupled with the support of our dealer network outside North America is driving the growth we have seen so far this year," said Thomas Hausch - Vice President of International Sales. "We expect to maintain the double digit growth this year, including record export numbers, and continue to strategically grow production volumes and sales outlets outside North America for all three brands."
DaimlerChrysler Corporation U.S. Sales Summary Thru June 2007
Month Sales DR % Vol %
Model Curr Yr Pr Yr Change Change
Sebring 10,249 1,329 643% 671%
300 11,796 9,140 24% 29%
Crossfire 1,708 364 352% 369%
PT Cruiser 10,047 14,693 -34% -32%
Aspen 1,846 0 0% 0%
Pacifica 3,861 6,516 -43% -41%
Town & Country 8,151 19,944 -61% -59%
CHRYSLER BRAND 47,658 51,986 -12% -8%
Compass 3,393 0 0% 0%
Patriot 4,633 0 0% 0%
Wrangler 10,952 5,674 86% 93%
Liberty 8,554 12,155 -32% -30%
Grand Cherokee 10,968 10,688 -1% 3%
Commander 6,100 8,958 -34% -32%
JEEP BRAND 44,600 37,475 15% 19%
Neon 0 848 -100% -100%
Caliber 10,815 12,098 -14% -11%
Stratus 0 778 -100% -100%
Avenger 8,261 0 0% 0%
Charger 11,529 9,710 14% 19%
Viper 22 106 -80% -79%
Magnum 2,523 2,281 7% 11%
Dakota 4,812 7,120 -35% -32%
Ram P/U 31,114 32,375 -7% -4%
Caravan 9,342 21,937 -59% -57%
Durango 5,277 7,366 -31% -28%
Nitro 5,768 0 0% 0%
Sprinter 1,626 1,866 -16% -13%
DODGE BRAND 91,089 96,485 -9% -6%
TOTAL CHRYSLER GROUP 183,347 185,946 -5% -1%
TOTAL CG CAR 55,498 35,739 50% 55%
TOTAL CG TRUCK 127,849 150,207 -18% -15%
Selling Days 27 26
Sales CYTD DR % Vol %
Model Curr Yr Pr Yr Change Change
Sebring 49,046 42,669 13% 15%
300 62,995 73,135 -15% -14%
Crossfire 6,252 5,221 18% 20%
PT Cruiser 53,192 70,153 -25% -24%
Aspen 12,778 0 0% 0%
Pacifica 32,363 42,468 -25% -24%
Town & Country 75,102 88,887 -17% -16%
CHRYSLER BRAND 291,728 322,533 -11% -10%
Compass 22,205 0 0% 0%
Patriot 14,969 0 0% 0%
Wrangler 65,651 35,265 84% 86%
Liberty 50,114 70,106 -29% -29%
Grand Cherokee 60,461 72,871 -18% -17%
Commander 33,742 39,674 -16% -15%
JEEP BRAND 247,142 217,916 12% 13%
Neon 0 16,381 -100% -100%
Caliber 59,379 43,694 34% 36%
Stratus 1,478 48,564 -97% -97%
Avenger 40,628 0 0% 0%
Charger 65,972 59,005 10% 12%
Viper 249 743 -67% -66%
Magnum 15,988 22,013 -28% -27%
Dakota 29,155 40,497 -29% -28%
Ram P/U 185,257 183,174 0% 1%
Caravan 103,562 125,813 -19% -18%
Durango 28,905 38,871 -27% -26%
Nitro 37,212 0 0% 0%
Sprinter 6,438 10,342 -39% -38%
DODGE BRAND 574,223 589,097 -4% -3%
TOTAL CHRYSLER GROUP 1,113,093 1,129,546 -3% -1%
TOTAL CG CAR 293,219 296,527 -2% -1%
TOTAL CG TRUCK 819,874 833,019 -3% -2%
Selling Days 154 152
Global Sales Reporting & Analysis
July 3, 2007