Ford Retail Sales 'Edge' Higher in June as New, Redesigned Crossovers Soar
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- Ford, Lincoln and Mercury posted combined retail sales increase in June - the first such increase since October 2006.
- Combined crossover sales increased 83 percent, driven by strong demand for all-new Ford Edge and Lincoln MKX, and redesigned Ford Escape and Mercury Mariner.
- Lincoln registers ninth month in a row of higher retail sales.
- All-new Ford Expedition gains for the tenth month in a row.
- Land Rover sales rose 8 percent, reflecting all-new LR2.
- Total sales were 247,599, down 8 percent from a year ago reflecting 39 percent reduction in daily rental sales.
DEARBORN, Mich., July 3, 2007 -- Soaring demand for new and redesigned crossover vehicles, including the all-new Ford Edge, "edged" Ford, Lincoln and Mercury retail sales to their first combined increase since October 2006.
Edge sales were 12,470 and Lincoln MKX sales were 3,400. Edge was recognized as the industry's top performing new vehicle in J.D. Power and Associates' 2007 Automotive Performance, Execution and Layout Study TM (APEAL).
"These new crossovers are proof we are building more products people want to buy," said Mark Fields, Ford's President of the Americas. "The Edge and Lincoln MKX and other new and redesigned products are helping us to stabilize our retail market share, a key goal in our plan to return to profitability in North America."
The redesigned 2008 model Ford Escape and Mercury Mariner crossovers set sales records in June, with Escape sales reaching 19,147, up 33 percent from a year ago, and Mariner sales totaling 3,788, up 97 percent. In addition, the Escape and Mariner hybrid models set June sales records, with Escape hybrid sales of 2,192 and Mariner hybrid sales of 334.
In total, Ford, Lincoln and Mercury crossovers were up 83 percent compared with a year ago as the company continues to achieve the largest sales increase in the industry's fastest-growing segment.
Other new and redesigned products contributed to Ford's strong retail performance in June. Retail sales for the Ford Expedition were higher than a year ago, the full-size sport utility vehicle's tenth consecutive month of sales increases.
June sales of Ford's F-Series, America's best-selling truck, were essentially flat compared with a year ago, while sales of the Ford Focus small car climbed 20 percent. A redesigned Ford Focus will debut later this year.
The Lincoln brand posted its ninth month in a row of higher retail sales. June sales were 30 percent higher than a year ago. In the first six months of 2007, Lincoln sales were 15 percent higher than the same period a year ago. Lincoln's rebound reflects the new Lincoln MKX crossover, the new Lincoln MKZ sedan (up 38 percent in June), and the redesigned Navigator.
Land Rover dealers reported an 8 percent sales increase in June, reflecting the addition of the all-new LR2 crossover.
The company's total sales (including sales to fleet customers) were 247,599, down 8 percent. The decline in total sales reflected a planned reduction in sales to daily rental companies. Daily rental sales were down 39 percent (22,000 units) compared with a year ago. In the first half, sales to daily rental companies were 89,000 units lower than a year ago (down 30 percent).
FORD MOTOR COMPANY JUNE 2007 U.S. SALES
June Month % June CYTD %
2007 2006 Change 2007 2006 Change
Sales By Brand
Ford 204,303 226,250 -9.7 1,125,016 1,292,629 -13.0
Mercury 15,660 16,670 -6.1 95,192 101,249 -6.0
Lincoln 12,494 9,610 30.0 73,333 64,028 14.5
Jaguar 1,410 2,160 -34.7 8,461 11,649 -27.4
Volvo 9,572 10,867 -11.9 53,808 59,092 -8.9
Land Rover 4,160 3,847 8.1 22,842 22,863 -0.1
Total Ford
Motor Company 247,599 269,404 -8.1 1,378,652 1,551,510 -11.1
Memo: Cars and
Trucks
Cars 81,087 107,608 -24.6 467,222 599,934 -22.1
Trucks 166,512 161,796 2.9 911,430 951,576 -4.2
Total Ford
Motor Company 247,599 269,404 -8.1 1,378,652 1,551,510 -11.1
FORD BRAND JUNE 2007 U.S. SALES
June Month % June CYTD %
2007 2006 Change 2007 2006 Change
Crown Victoria 5,575 7,204 -22.6 36,211 36,110 0.3
Taurus (New) 5,836 0 NA 5,961 0 NA
Five Hundred 3,029 9,089 -66.7 30,309 48,101 -37.0
Fusion 12,435 13,691 -9.2 78,695 71,089 10.7
Focus 19,000 15,837 20.0 96,732 96,396 0.3
Mustang 12,781 15,165 -15.7 77,341 87,284 -11.4
Taurus (Old) 0 20,418 -100.0 0 103,705 -100.0
Thunderbird 0 0 NA 0 469 -100.0
GT 0 185 -100.0 231 1,075 -78.5
Total Ford Cars 58,656 81,589 -28.1 325,480 444,229 -26.7
Escape 19,147 14,361 33.3 92,205 89,339 3.2
Edge 12,470 0 NA 58,783 0 NA
Taurus X 0 0 NA 0 0 NA
Freestyle 2,457 6,268 -60.8 19,778 35,837 -44.8
Explorer 14,204 18,437 -23.0 74,704 95,642 -21.9
Expedition 8,972 6,852 30.9 50,334 41,233 22.1
Excursion 0 0 NA 0 965 -100.0
Freestar 0 7,614 -100.0 2,390 36,248 -93.4
Econoline/Club Wagon 14,194 16,052 -11.6 94,835 90,928 4.3
Ranger 7,372 8,046 -8.4 42,970 49,122 -12.5
F-Series 65,156 65,452 -0.5 355,438 400,177 -11.2
Low Cab Forward 491 354 38.7 1,627 1,874 -13.2
Heavy Trucks 1,184 1,225 -3.3 6,472 7,035 -8.0
Total Ford Trucks 145,647 144,661 0.7 799,536 848,400 -5.8
Total Ford Brand 204,303 226,250 -9.7 1,125,016 1,292,629 -13.0
LINCOLN AND MERCURY BRAND JUNE 2007 U.S. SALES
June Month % June CYTD %
2007 2006 Change 2007 2006 Change
Grand Marquis 3,936 5,132 -23.3 31,263 33,896 -7.8
Sable (New) 1,520 0 1,520 0
Montego 927 1,880 -50.7 8,718 12,706 -31.4
Milan 2,764 3,194 -13.5 19,846 17,462 13.7
Total Mercury Cars 9,147 10,206 -10.4 61,347 64,064 -4.2
Town Car 3,170 3,201 -1.0 23,035 21,842 5.5
LS 0 965 -100.0 0 5,998 -100.0
MKZ 3,123 2,264 37.9 17,053 15,672 8.8
Total Lincoln Cars 6,293 6,430 -2.1 40,088 43,512 -7.9
Total Mercury
and Lincoln Cars 15,440 16,636 -7.2 101,435 107,576 -5.7
Mariner 3,788 1,922 97.1 19,678 18,598 5.8
Mountaineer 2,725 4,041 -32.6 13,467 16,275 -17.3
Monterey 0 501 -100.0 700 2,312 -69.7
Total Mercury Trucks 6,513 6,464 0.8 33,845 37,185 -9.0
MKX 3,400 0 NA 16,854 0 NA
Navigator 2,045 2,206 -7.3 12,059 12,255 -1.6
Aviator 0 0 NA 0 1,711 -100.0
Mark LT 756 974 -22.4 4,332 6,550 -33.9
Total Lincoln Trucks 6,201 3,180 95.0 33,245 20,516 62.0
Total Mercury
and Lincoln Trucks 12,714 9,644 31.8 67,090 57,701 16.3
Total Mercury
and Lincoln Vehicles 28,154 26,280 7.1 168,525 165,277 2.0
Total Lincoln Brand 12,494 9,610 30.0 73,333 64,028 14.5
Total Mercury Brand 15,660 16,670 -6.1 95,192 101,249 -6.0
JAGUAR BRAND JUNE 2007 U.S. SALES
June Month % June CYTD %
2007 2006 Change 2007 2006 Change
XJ 309 522 -40.8 2,210 2,879 -23.2
S-TYPE 340 603 -43.6 2,004 3,627 -44.7
X-TYPE 355 525 -32.4 1,692 2,896 -41.6
XK 406 510 -20.4 2,555 2,247 13.7
Total Jaguar 1,410 2,160 -34.7 8,461 11,649 -27.4
VOLVO BRAND JUNE 2007 U.S. SALES
June Month % June CYTD %
2007 2006 Change 2007 2006 Change
S40 1,528 1,988 -23.1 10,512 12,244 -14.1
V50 254 351 -27.6 1,517 2,093 -27.5
S60 1,937 2,872 -32.6 9,445 13,773 -31.4
V70 322 571 -43.6 1,714 2,948 -41.9
XC70 1,131 1,268 -10.8 6,200 6,691 -7.3
C70 441 562 -21.5 2,496 1,111 124.7
S80 1,099 879 25.0 6,162 4,311 42.9
XC90 2,860 2,376 20.4 15,762 15,921 -1.0
Total Volvo 9,572 10,867 -11.9 53,808 59,092 -8.9
LAND ROVER BRAND JUNE 2007 U.S. SALES
June Month % June CYTD %
2007 2006 Change 2007 2006 Change
Range Rover 844 960 -12.1 5,538 5,718 -3.1
Range Rover Sport 1,222 1,341 -8.9 7,611 8,578 -11.3
LR3 998 1,545 -35.4 6,269 8,537 -26.6
LR2 1,096 0 NA 3,423 0 NA
Discovery 0 0 NA 0 1 NA
Freelander 0 1 -100.0 1 29 -96.6
Total Land Rover 4,160 3,847 8.1 22,842 22,863 -0.1