New Car Traffic at NADAguides.com Grows 112% Compared to 2006

Online Car Buyers Research Sedans, Pick-ups and SUVs More Than any Other New Vehicles

COSTA MESA, Calif., July 2 -- NADAguides.com (http://www.nadaguides.com/) -- a leading vehicle pricing and information website -- today announced the total number of online visitors to the New Car section of its website grew 112% during the first six months of this year compared to the same time frame one year earlier. What's more, the company says the three most popular New Car categories at its website for that same time frame were Sedans, Pick-up Trucks and SUVs, dwarfing virtually every other New Car category.

Within these categories, the 2007 Toyota Camry, the 2007 Nissan Altima and the 2007 Toyota Prius were the most popularly researched New Sedans, while the 2007 Toyota Tacoma, the 2007 Ford F-150 and the 2007 Toyota Tundra were the most popularly researched New Trucks. And in the SUV category, car buyers researched pricing and specification information for the 2007 Honda CR-V, the 2007 Toyota RAV4 and the 2007 Saturn VUE more than any others.

"For 74 years, N.A.D.A. has been widely known for its Used Car pricing information," said Don Christy, Jr., president and CEO, NADAguides.com. "Our reports prove that car buyers embrace NADAguides.com as a New Car information source too. Not only is the New Car area of our website increasing in popularity, it has seen the largest percentage of growth during the first six months of this year."

In the New Car section of the company's website, the number of visitors using the NADAguides.com Side-by-Side New Car Comparison Tool grew 58% during the first six months of this year compared to that same time frame one year prior, making it the most popularly-used and the fastest growing of all the online New Car research tools the website offers. The tool allows car buyers to select a starting vehicle and then three additional vehicles to compare it to -- in real-time -- with detailed side-by-side charts that outline price, gas mileage, powertrain information, dimensions and chassis data.

Additionally, the overwhelming majority of the cars that consumers compared side-by-side were 2007 makes and models against other 2007 makes and models. NADAguides.com also revealed the three vehicles that were most commonly compared to the top vehicles in the Sedan, Pick-up Truck and SUV categories.

  Most Commonly Compared Sedans

  The 2007 Toyota Camry was most commonly compared to the:
  -- 07 Nissan Altima
  -- 07 Toyota Avalon
  -- 07 Hyundai Sonata

  The 2007 Nissan Altima was most commonly compared to the:
  -- 07 Toyota Camry
  -- 07 Honda Accord
  -- 07 Honda Civic

  The 2007 Toyota Prius was commonly compared to the:
  -- 07 Honda Civic Hybrid
  -- 07 Lexus ES350
  -- 07 Toyota Camry Hybrid

  Most Commonly Compared Pick-up Trucks

  The 2007 Toyota Tacoma was most commonly compared to the:
  -- 07 Honda Ridgeline
  -- 07 Toyota Tacoma (different trim levels)
  -- 07 Ford F-150

  The 2007 Ford F-150 was most commonly compared to the:
  -- 07 Toyota Tacoma
  -- 07 Honda Ridgeline
  -- 07 Chevy Silverado

  The 2007 Toyota Tundra was most commonly compared to the:
  -- 07 Ford F-150
  -- 07 Nissan Titan
  -- 07 Toyota Tundra

  Most Commonly Compared SUVs

  The 2007 Honda CR-V was most commonly compared to the:
  -- 07 Toyota RAV4
  -- 07 Honda CR-V (different trim levels)
  -- 07 Lexus RX350

  The 2007 Toyota RAV4 was most commonly compared to the:
  -- 07 Honda CR-V
  -- 07 Lexus RX350
  -- Toyota RAV4 (different trim levels)

  The 2007 Saturn VUE was most commonly compared to the:
  -- 07 Honda Civic Hybrid
  -- 07 Toyota Prius
  -- 07 Toyota Camry

"Even though Used Car traffic to NADAguides.com was very strong from January to June of this year, the total number of Used Car visitors did not experience the same growth as New Car visitors," said Christy. "It's obvious car buyers are increasingly turning to NADAguides.com for New Car pricing and specification information."

About NADAguides.com

N.A.D.A. Appraisal Guides (NADAguides.com) is the world's largest publisher of vehicle pricing and specification information for new and used cars, trucks, vans, and SUVs, as well as van conversions, limousines, classic and collectible cars, boats, RVs, motorcycles, snowmobiles, personal watercraft and manufactured housing. The company's consumer website, NADAguides.com (http://www.nadaguides.com/), offers a variety of new and used vehicle services in addition to valuation information. Throughout its 74-year history, N.A.D.A. Appraisal Guides has earned the reputation as the recognized authority for vehicle valuations. Its website, NADAguides.com, is the most comprehensive vehicle information resource on the Internet today.