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Maserati's Rebound: Italian Brand Finds Success By Carefully Managing Image


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2007 Maserati Quattroporte

SEE ALSO: Maserati Buyers Guide

RSS - June 30, 2007; Matt Vella writing for the Wall Street Journal reported that after years of losses, Maserati, the Italian exotic car brand, that has at times flirted with financial disaster over the course of its 93-year history, is on the verge of profitability and is carving out a larger share of the U.S. market thanks to the success of its flagship Quattroporte sedan.

Maserati Maserati's flagship Quattroporte sedan. The Quattroporte, which ranges in price from $100,000 to $120,000, competes with more mainstream luxury sedans like the BMW 7 Series and best-selling Mercedes-Benz S-Class from DaimlerChrysler AG. But with Maserati's carefully managed image, dramatic styling and Ferrari-derived engines, the sedan carries a level of prestige similar to vehicles that cost twice as much.

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