'Transformers' Vehicles To Visit Detroit International River Days
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GM's Stars of Summer Action -Adventure 'Transformers' on Display June 22 - June 27, 2007
DETROIT, June 22, 2007: Four of Hollywood's newest stars, the Chevrolet Camaro, Pontiac Solstice, Hummer H2 and GMC Top Kick medium duty truck will take center stage at the Detroit International River Days presented by GM in collaboration with the Detroit RiverFront Conservancy and The Parade Company, beginning today through June 27 taking place along Detroit's new RiverWalk.
GM's vehicles all star in this summer's action adventure, "Transformers(TM)," opening July 3, 2007. These stars will be on display at the first-ever, six day festival celebrating the decade-long effort to bring life and excitement to the riverfront and downtown Detroit.
"We are thrilled to have four of GM's most talked about vehicles from this summer's action blockbuster on the river front," said Dino Bernacchi, GM Marketing Alliances and Branded Entertainment. "River Days, being the largest Detroit festival, will give thousands the opportunity to experience these creative vehicles up close."
The family-friendly event, which will feature activities and entertainment spanning from the new Gabriel Richard Plaza & Pavilion to the GM Plaza & Promenade and beyond, will be free to the public and will take advantage of the natural assets the Riverfront provides. Festival-goers will enjoy live musical entertainment on three stages, interactive games, exhibits, carnival elements and activities involving metro Detroit's fishing and boating community, including the DTE Energy Parade of Lights on the Detroit River.
Additional information on the festival can be found at www.detroitriverdays.com.
About Detroit International River Days
Detroit International River Days kicks off Friday, June 22 and
culminates on Wednesday, June 27 with the 49th Annual Target Fireworks.
Spanning from the new Rivard Plaza & Pavilion to the GM Plaza & Promenade
and beyond, River Days will be free to the public and will take advantage
of the natural assets the Riverfront provides. It will feature
family-friendly entertainment including GM Cool Events, DTE Energy Parade
of Lights, the Family Fun Zone, Ultimate Air Dogs, a carnival, incredible
live music including a special performance by the Detroit Symphony
Orchestra, The Official VIP Rooftop Party, Target Fireworks, some of
Detroit's best restaurants and much more. General Motors is the presenting
sponsor for Detroit International River Days. Additional sponsors include:
Blue Cross Blue Shield, Compuware, Continental Automotive Systems, Detroit
Medical Center, Detroit Metro Convention & Visitors Bureau, DTE Energy,
EDS, Greektown Casino, HAP, Little Caesars, MGM Grand Casino, Michigan
Economic Development Corporation/Travel Michigan, MotorCity Casino, Pepsi,
Pernod Ricard, Rock Financial, Securitas, Sprint/Nextel Communications,
Inc. and the U.S. Army. River Days is co-produced by the Detroit
RiverFront Conservancy, The Parade Company and General Motors. River Days
will run from 11 a.m. - midnight on Friday and Saturday and 10 a.m. - 9
p.m. on Sunday through Wednesday.
About "Transformers"
Our world will be transformed on July 4 when aliens make Earth their
final battleground. As the forces of evil seek the key to ultimate power,
our last chance for survival rests in the hands of young Sam Witwicky (Shia
LaBeouf). DreamWorks Pictures and Paramount Pictures present, in
association with Hasbro, a di Bonaventura Pictures Production, a Tom
DeSanto and Don Murphy production of a Michael Bay Film, "Transformers,"
starring Shia LaBeouf, Tyrese Gibson, Josh Duhamel, Anthony Anderson,
Rachael Taylor, Megan Fox, with John Turturro and Jon Voight. Directed by
Michael Bay from a story by Roberto Orci & Alex Kurtzman.