Dealer.com Launches OnDemandTranslations Helping Auto Dealers Capture More Sales in Multiple Languages

BURLINGTON, Vt.--Dealer.com, a leading provider of online marketing solutions for the automotive industry, today announced the launch of OnDemandTranslations™, a service that will be used by auto dealers to automatically translate the content of their English language websites into a second language such as Spanish. The system allows dealers to submit English version content for translation by native speakers – a process that is quick and seamless for the dealer and ensures accurate translation within 24 hours.

Selling more vehicles and services online often comes down to speaking the language your customers speak. OnDemandTranslations™ begins with a full translation of each dealer’s Dealer.com SmartSite™ website, a professionally designed Web site that helps auto dealers reach their customers through inventory management and online marketing options. Once this process is complete, any future English edits to the website’s content are able to be automatically submitted for translation.

“As the automotive industry moves more toward online interaction with customers, dealers must be ready to meet the needs of potential customers who are non-English speakers,” said Mark Bonfigli, president and CEO of Dealer.com. “OnDemandTranslations™ is a seamless solution that allows dealers to reach this audience without sacrificing quality.”

OnDemandTranslations™ is available now. For more information go to www.dealer.com.