CruiseCam International Signs LOI to Support Israeli Licensing and Distribution

FARMINGTON HILLS, Mich.--CruiseCam International Inc. (Pink Sheets:CCMJ), a leading developer of vehicle video integrated technology for law enforcement and motor sports application, is pleased to announce today that it has signed a letter of intent with Israeli-based distributor Yitzhak Kohavi to pursue an exclusive product service and supply agreement between the parties to produce and supply Mobile Video Recording Systems and subcomponents for the following Israeli market segments: law enforcement and military, public transportation and consumer sectors.

CruiseCam International CEO Scott Watkins said, “As we continue to pursue domestic commercialization, we are pleased to add another tier of European operations in Israel. As a highly-regarded, twenty-year veteran of the former Israeli Armed Forces and an established marketing professional for two of the largest firms in Israel, we look forward to working with Mr. Kohavi and his team.”

As part of the proposal, both parties will work to establish a plan for licensing, distribution and product placement in Israel for Cruisecam’s mobile video recording systems and subcomponents, tailored to particular market segments, within the next ninety-days.

Mr. Kohavi is an established Israeli citizen with extensive expertise in military, defense and law enforcement. A twenty-year veteran of the Israeli Ministry of Defense, Kohavi is also a seasoned marketing professional, holding top tier management positions in two of the largest Israeli marketing firms. Over the last five years, Kohavi has established and operates his own consumer electronic products import and export company.