America's Largest Retailer of RVs and Outdoor Supplies and Accessories Announces Executive Management Promotions
BOWLING GREEN, Ky. & LINCOLNSHIRE, Ill.--Camping World & FreedomRoads, America’s largest retailers of RVs and outdoor supplies and accessories, today announced it has promoted key personnel to their Executive Management Team.
The promotions for the consolidated Camping World & FreedomRoads include:
Ken Marshall to President of E-Commerce. His responsibilities will include: management and direction of e-commerce business which includes campingworld.com , rvs.com, freedomroads.com and the dealer network websites (respectively).
Matt Baden to Executive Vice President, Chief Information Officer. His responsibilities will include: leadership and management for all information technology services and operations. Baden will also oversee design, implementation, integration, evaluation and ongoing support for all information systems.
Tamara Ward to Chief Marketing Officer . In her new role, Ward will lead external brand management development, database marketing and management, and retail store marketing.
Diana Ardelean to Senior Vice-President of Communication & Marketing. Her responsibilities will include: strategic communication of internal brand management, employee, media and public relations. Ardelean will also oversee special events, promotions, sponsorship opportunities and community outreach programs.
The promotions for FreedomRoads include:
Randall Rahe to Senior Vice-President of Business Development and Training .His responsibilities will include: direction and management of customer sales process, follow-up of customer experience and development of customer database. In addition, Rahe will oversee lead development acquisition, and development and implementation of all training processes. This includes but is not limited to product and sales training.
Robert Jensen to Senior Vice-President. His new role will include: leadership and management of RV dealer operations, strategic process development and administration of pre-owned inventory.
Rod Anderson to Assistant Regional Vice-President. Anderson’s new role will include: support and management of dealer operations, assistance in identifying areas of improvement and overseeing the Colorado market.
The promotions for Camping World include:
Don Smith to Senior Vice-President of Finance and Supply Chain for Camping. In his new role, Smith will report directly to Chief Operating Officer, Mark Bogges.
About Camping World/FreedomRoads
Founded in 1966, Camping World Inc., is America’s largest direct marketer and specialty retailer of RV and outdoor camping accessories and services. Over 8,000 quality products are available through nationwide SuperCenters, a well-established catalog call center and an award-winning Web site. The company has grown from a single store in Bowling Green, KY to more than 75 SuperCenters with more than 500 service bays, in 25 states and plans to reach the 100 mark by 2008. Select stores also retail a wide range of RV’s through its Camping World RV Sales Brand. Product offerings will feature top manufacturers as well as private label vehicles.
Camping World also provides expanded products and services to enhance and protect the RV lifestyle including: the President's Club customer loyalty program; in-store Resource and Performance Centers featuring RV and Car Insurance and Roadside Assistance Service; Camping World RV Institute technical certification/training program; Goodwill Ambassador program; and the new campground discount program, Camp Club USA.
FreedomRoads is a dynamic national network of well-established local and regional RV dealerships that have united to benefit customers, employees, suppliers and the RV industry. FreedomRoads operates as a multi-store retail chain engaged in the retail sale, finance and service of recreational vehicles.
FreedomRoads is America's largest RV retailer operating nearly 60 locations in 23 states including: Alabama, Arizona, California, Colorado, Florida, Georgia, Illinois, Indiana, Michigan, New Hampshire, New Jersey, New Mexico, Nevada, New York, North Carolina, Ohio, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Utah and Washington.
FreedomRoads stocks over $350 million of new and used recreational vehicle inventory representing over 40 manufacturers.
For additional information, please visit www.FreedomRoads.com, where the largest selection of recreational vehicles is available for sale.
For more information, visit us online at www.campingworld.com or www.freedomroads.com