Nationwide Owners Rate Porsche Boxster Most Satisfying Sports Car in America

ATLANTA--When renowned California-based automotive marketing and product-consulting firm AutoPacific asked thousands of new car owners their choice for the most satisfying sports car in the United States, the 2007 Porsche Boxster was ranked No. 1.

The Porsche Boxster and Boxster S received the Vehicle Satisfaction Award (VSA), considered the industry benchmark for clearly measuring how satisfied new-car owners are with their vehicles. Boxster owners rated their cars highly within the Power/Acceleration and Braking categories, as well as the Cargo/Space/Capacity, Cupholders and Interior Storage areas of the survey.

AutoPacific releases VSA results yearly as a consumer and industry service measuring owner satisfaction across 46 specific areas related to a vehicle’s operation, comfort, safety and overall buying experience.

“Sports cars are supposed to be exhilarating to drive, but sometimes difficult to live with,” noted George Peterson, president of AutoPacific in the Company’s release on Tuesday. “Owners of the Porsche Boxster indicate it delivers on exhilarating, but it is not difficult to live with.”

The Boxster continues to win consumer praise as providing the ultimate open-air driving experience. Its unique mid-engine configuration, numerous handling enhancements and greater active and passive safety makes it the acknowledged leader in its segment.

AutoPacific is a future-oriented automotive marketing and product-consulting firm. Every year it publishes a wide variety of syndicated studies on the automotive industry. The firm also conducts extensive proprietary research and consulting for auto manufacturers, distributors, marketers and suppliers worldwide. Company headquarters and its state-of-the-art automotive research facility are in Tustin, California, with an affiliate office in the Detroit area.

Porsche Cars North America, Inc. (PCNA), based in Atlanta, Ga., and its subsidiary, Porsche Cars Canada, Ltd., are the exclusive importers of Porsche sports cars and Cayenne^® sport utility vehicles for the United States and Canada. A wholly owned, indirect subsidiary of Dr. Ing. h.c. F. Porsche AG, PCNA employs approximately 300 people who provide Porsche vehicles, parts, service, marketing and training for its 213 U.S. and Canadian dealers. They, in turn, provide Porsche owners with best-in-class service.