Chrome(R) Systems Launches Consumer-Friendly Automotive Reviews

Chrome's AutoBrief delivers detailed reviews on cars and light-duty trucks

PORTLAND, Ore., June 12 -- Chrome Systems Inc., an industry leader in collecting, enhancing, and distributing best-in-class automotive data, today announced the release of its AutoBrief automotive reviews product. A fast and easy way to get detailed, expert reviews on cars and light-duty trucks, AutoBrief is distinct in the category of reviews for its objective focus on a vehicle's overall strengths and the value a vehicle brings to a consumer while avoiding subjective comparisons. This makes it optimal for dealership use.

All AutoBrief reviews are developed and published by Chrome's data analysts and backed by Chrome's 20 years of industry experience and vehicle data. Currently consisting of 2007 model year vehicles, reviews will be added to AutoBrief as new model year vehicles are introduced with weekly updates available.

Each AutoBrief review includes information pertinent to consumers, including: model year strengths, overview of the changes from the previous year's model, the value the model brings to the consumer, and a final overview section that summarizes the key points included in the more detailed review table. Each vehicle is reviewed on its own merits, without inviting comparisons or competition with other brands or models.

"AutoBrief delivers in-depth, detailed vehicle reviews to consumers," said Sean Taylor, Chrome Product Manager. "When these vehicle descriptions are leveraged against Chrome's entire set of new vehicle data, the consumer gets a complete picture of the vehicle for the best and most-informed buying decision."

About Chrome (www.chrome.com)

Chrome provides vehicle content, software, technology and services to deliver complete enterprise solutions to all segments of the automotive retail industry. These segments include manufacturers, fleet companies, dealers, Internet sites, and financial institutions. Chrome pioneered the technology behind electronic vehicle configuration with the introduction of PC Carbook(R), and since 1986 has collected, analyzed and enhanced "raw" automotive data from all manufacturers. Chrome Systems Inc. is a subsidiary of DealerTrack Data Services, Inc., a DealerTrack Holdings, Inc. company .