'The Encyclopedia of Selling Cars': A Complete 'How To' Guide for Sales Professionals

OCALA, Fla., June 7 -- In his new book, "The Encyclopedia of Selling Cars" (now available through AuthorHouse), author Ted Lindsay teams with journalist Larry Bush to provide a simple yet dynamic guide to selling cars and the sales industry in general.

Derived from 34 years of hands-on experience, "The Encyclopedia of Selling Cars" offers a complete "how to" guide for sales professionals. It outlines everything a sales professional needs to know to be successful and covers everything from how to "read" a buyer to how to cure a "sales slump." The sections on "Goals" and "Activity Management" are, in their own right, invaluable resources for any sales professional interested in being successful.

More than just a sales guide, Lindsay states that "The Encyclopedia of Selling Cars" is "an action plan of personal motivation and growth that prepares oneself for the demanding industry of sales. It covers everything from getting out of bed in the morning to going to bed at night."

Though aimed at those in the automobile sales industry, Lindsay and Bush hope that "The Encyclopedia of Selling Cars" will become required reading for anyone involved in sales.

Lindsay graduated from the University of Kentucky in 1972, where he played on the Wildcat men's golf team. After graduation, he entered the automobile industry and since then, has held almost every conceivable position from the factory to the retail dealership. A father, husband and coach, he currently resides in Ocala, Fla.

Bush graduated from Southern Illinois University with a degree in journalism. Over the years he has worked as an editor for several newspapers and as a magazine columnist. He also resides in Ocala, Fla., with his wife and three daughters.

Lindsay and Bush also collaborated on "Insider Trading" (available through AuthorHouse).

AuthorHouse is the premier publishing house for emerging authors and new voices in literature. For more information, please visit http://www.authorhouse.com/.

  EDITORS: For review copies or interview requests, contact:
  Justin Byrns, Publicity Coordinator
  Tel: 800-839-8640, ext. 5312
  Fax: 812-961-3133
  Email: jbyrns@authorhouse.com
  (When requesting a review copy, please provide a street address.)

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