NTT Europe Online Drives Off With MINI's Hosting Contract
LONDON, June 7 --
- NTT Europe Online to Drive MINI UK's Website With Brand Agency LIDA - Ensuring the Site is Always Available and Secure for its 230,631 UK Customers and Many More MINI Fans Alike
NTT Europe Online, a leading provider of managed hosting services, has been selected to host MINI UK's website (www.MINI.co.uk). NTT Europe Online has created a tailor-made hosting and content delivery platform that can cope with huge spikes in web traffic generated from MINI's marketing campaigns - which went into overdrive with the launch of the brand new models on 14th April 2007 (circa 19,000 hits and 118,000 page views a day).
Together with brand agency LIDA, a member of its established partnership programme, NTT Europe Online uses its scalable Smart Content Delivery service to support MINI's cutting edge online marketing campaigns, allowing LIDA's technical team to tap into extra bandwidth when required. Managed by NTT Europe Online, the solution grabs network resource from parent company NTT Communications' global infrastructure - routing traffic through cache servers to balance the load and ensure optimum performance at times of peak demand.
The MINI UK website has to mirror the quality of service and reliability customers experience with its cars. From the comprehensive finance and insurance products to video and film clips and the design your own MINI application, new standards are continually being set with the online service. MINI UK therefore needed a hosting provider such as NTT Europe Online that could adapt and scale quickly to changing requirements.
Damian Skendrovic, Regional Director, NTT Europe Online comments: "Businesses are becoming increasingly aware of the importance of replicating their bricks and mortar customer brand experience online. Huge investment is made in creating a brand and companies simply can't afford to let their brand and customers down through poor online service. Our team has worked with our key partner LIDA for over two years - creating the perfect combination of hosting, network, design and brand expertise to deliver the results MINI demands."
Pip Hulbert, Group Account Director, LIDA adds: "By combining NTT Europe Online's tailored hosting solution with the power of NTT Communications global network, our technical and design team has the flexible platform necessary to deliver the cutting edge design, rich media content and online marketing campaigns that make the MINI UK site so special. The site receives over 200,000 visitors and attracts around 2.4 million page views every month. To capitalise on this traffic we use NTT Europe Online's solution to implement successful CRM and prospecting communications for MINI in the UK."
About NTT Europe Online
NTT Europe Online provides managed hosting, security and application management services to businesses globally. These services provide the reliability, availability, security and scalability needed to underpin business success online.
NTT Europe Online is certified to ISO27001 for Information Security Management and, as part of the world's largest telecommunications company (NTT Group), has the global reach and scale to support businesses of all sizes. For further information visit www.ntteuropeonline.com
About LIDA
LIDA is a leading relationship marketing agency that specialize in both on and offline communications. For further information visit www.lida.com
For further details, please contact: Dan Alder / Simone Huber / Josh Turner, Brands2Life, Tel: +44-(0)-207-592-1200, ntteo@brands2life.com