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Rafa Matos - No Man is an Island

FOR IMMEDIATE RELEASE
No Man is an Island




Raphael Matos' Battle for the American Dream

PORTLAND, ORE., June 5, 2007 - No man is an island. However, in the sport of auto 
racing where big money backers and famous last 
names help skyrocket drivers to the top, Raphael 
Matos is as close to a self-made man as one exists. 
Rafa, as he is best known in motorsports, is living the 
American Dream- although, as a native of Belo 
Horizonte, Brazil, it could be argued it is the South 
American Dream- and he is doing it on the back of his 
own accomplishments. He earned his way into the 
Sierra Sierra Enterprises No. 6 ProWorks Swift/Mazda 
in the Champ Car Atlantics Championship by virtue of 
his success and desire alone and that success 
continues to come. With three victories and two pole 
positions to open the first three races, Matos has 
dominated the early part of the 2007 season like no 
one has since Mark Dismore won the first five events 
of the Atlantic's Pacific Division in 1990.

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Like so many who have come to America seeking 
their dream, Matos hit these shores with big 
ambitions and little money in his pocket.

"I had to choose Europe or the US," said Matos of the 
decision. "I chose the US because I thought I had a 
better chance here. I don't come from a wealthy family 
so I couldn't afford to go racing in Europe. The 
chances are better to make it as a professional race 
car driver in the US."

While racing is massively popular in Matos' native 
Brazil, the flood of marketing dollars that poured north 
from the largest country in South America in the 1980s 
and '90s has largely dried-up. Brazilian drivers, like 
their North American counterparts, now struggle to 
find financial backing to keep their dreams alive. 
Fortunately, talent now often overpowers dollar signs 
at the top of the support car series.

"My family doesn't have money, I don't have a last 
name that opens doors," offered Matos in a rare 
moment when he looks back rather than being fully 
focused on his future. "My Dad got me started in 
everything. My Dad was always a big fan of racing. 
Since I was a baby he wanted me to be a race car 
driver. I was completely into it from the first time I drove 
my first go kart. I was addicted to the sport; all I wanted 
was to go racing. So, I had to make it happen if it was 
going to happen. No one was there with a checkbook 
to pay to keep me moving ahead. I had to win, and win 
a lot, to attract an owner that was willing to invest 
enough to keep moving up."

And win races and championships he has. Without 
the large financial backing to continue to rise up the 
ladder, Matos has had to work for every rung that he 
has climbed. He came to the United States after 
winning five karting titles and a Chevrolet Formula 
Junior title in his native Belo Horizonte. Once here, he 
stayed on the winning course. First entering the highly 
competitive, spec car, school-based Skip Barber 
Formula Dodge Championship in 2002, Matos 
immediately grabbed headlines with a victory in 
Formula Dodge National Runoff. He followed that by 
taking the Skip Barber Formula Dodge National 
Championship in 2003. Earning the support of Skip 
Barber by virtue of his championship, Matos moved on 
to open wheel racing standout Richie Hearn's Hearn 
Motorsports team in the Star Mazda Series. He 
captured two pole positions and a pair of second-
place finishes in 2004 with Hearn. He moved from 
Hearn to Ocean Tomo in 2005 where he dominated 
the series with four victories to open the season and 
totaled eight podium finishes and three pole positions 
in 12 races.

For 2006, Matos was a hot property despite his empty 
pockets. With opportunities to return to the Star Mazda 
Series or move to the Indy Pro Series and the Champ 
Car Atlantic Championship powered by Mazda, Matos 
was able to pick-and-chose his best opportunities. He 
went with Sierra Sierra but not before his relationship 
with Mazda led to a chance to try his hand in the 
American Le Mans Series LMP2 class in the rotary-
powered Mazda entry at the 12 Hours of Sebring. 
There, as everywhere, he impressed earning a seat in 
the prototype again in 2007.

Even more impressive was a "one-off" weekend in the 
Indy Pro Series in 2006. At St. Petersburg, Matos 
stunned the crowd by taking the pole position and a 
runaway victory in his first-ever street race. He 
followed that win the next day with a second victory, 
this time coming from sixth on the grid.

He was also called-upon to represent his country as 
part of the first class of young Brazilian drivers to race 
for A1 Team Brasil. In his first of three A1GP races 
with the team, he scored the first points that the team 
had earned all season. His sixth-place finish that 
weekend in China was also the highest the team 
would place all year.

Back to the business at hand, his rookie season in 
the Atlantic Championship started-off with a bang as 
well. In his first Atlantics' race Matos finished second 
on the tight street course in Long Beach. He went on 
to capture four poles, one race win (San Jose) and a 
fourth-place standing in the championship.

"During our driver selection process in 2006, Raphael 
was an immediate standout," recalled Diane Kottke, 
owner of Sierra Sierra, about the decision to place 
Matos in their car. "We knew that he had the talent and 
potential to win the championship. We knew that 
sponsorship was an issue but we were not willing to 
compromise- we knew we had to find a way to make it 
work with Raphael. We feel fortunate to have Raphael 
as part of the Sierra Sierra team."

Matos and Sierra Sierra entered the 2007 season as 
clear favorites for the title. However, no one expected 
the explosive start that the Brazilian and the Nevada-
based team would enjoy. Topping the speed charts in 
nearly every session, Matos has taken the No. 6 
ProWorks entry to three straight victories and two pole 
positions in the first three races.

"We are thrilled to be working with a driver as talented 
as Rafa," offered Sierra Sierra Team Manager Richard 
Raeder. "Choosing him last season at the test 
session was easy- he clearly showed his skill and 
potential. His driving style and talent can be compared 
to some of racing's great drivers."

The modest but confident Matos is not an island; he 
has relied upon friends and family for support. People 
like the Kottkes, Raeder, Hearn, Divina Galica of Skip 
Barber and Doug Bernard of Tropical Commodities 
have been instrumental in his growth as a driver. But, 
few drivers in modern-day racing have had to draw 
deeper within themselves and show more on the track 
to get where they are. Step-by-step, victory-by-victory 
and championship-by-championship Matos has 
earned the success he enjoys today. No man is an 
island but Raphael Matos is a man that stands on his 
own two feet in a field of drivers who stand on the 
shoulders of others.

Matos will attempt to extend his winning streak on 
Saturday, June 9 at Portland International Raceway 
(PIR), the first permanent road course of the 2007 
season. He will follow that the next day with a second 
feature event on June 10 at PIR. The first Portland 
event can be seen on ESPN2, June 18 at 5 pm (ET). 
Race Two on the 1.964-mile course will broadcast 
immediately following Race One on ESPN2 at 5:30 
pm (ET).

For more on the Champ Car Atlantics Series including 
Live timing and scoring please visit: www.ChampCarAtlantic.com (http://rs6.net/tn.jsp?t=m7xayacab.0.rlbxj7bab.dxcsbzbab.141&ts=S0252&p=http%3A%2F%2Fwww.ChampCarAtlantic.com)

For more on Rafa Matos, please visit www.RafaMatos.com (http://rs6.net/tn.jsp?t=m7xayacab.0.plbxj7bab.dxcsbzbab.141&ts=S0252&p=http%3A%2F%2Fwww.RafaMatos.com)

To find out more about Sierra Sierra, log-on to www.SierraSierra.com (http://rs6.net/tn.jsp?t=m7xayacab.0.qlbxj7bab.dxcsbzbab.141&ts=S0252&p=http%3A%2F%2Fwww.SierraSierra.com)

To visit Rafa marketing partner Tropical Commodities, 
please visit  
www.TropicalCommodities.com (http://rs6.net/tn.jsp?t=m7xayacab.0.ica785bab.dxcsbzbab.141&ts=S0252&p=http%3A%2F%2Fwww.)




~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Matos Motorsports, Inc.
Tom Moore
Media Relations Representative

email: tom@darkhorsecom.com
phone: 615-778-1614

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Digital images and bio available upon request.


Editors, please do not publish any contact 
information other than web sites.  Thank you.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~


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