Crisp Wireless Powers Cars.com Mobile
NEW YORK--Crisp Wireless, a mobile technology solutions and services company, and Cars.com, the most comprehensive destination for those looking to buy or sell a new or used car, today announced the launch of Cars.com mobile. Cars.com is the only automotive site to offer vehicle listings alongside research tools and buying advice in a mobile application, giving savvy car shoppers on-the-go access to the information they need to make smart buying decisions. Cars.com mobile can be accessed from any web-enabled mobile device.
Whether out shopping on a dealer’s lot and in need of additional information to make a purchase or trying to make the most of a daily commute by reading reviews and automotive news, Cars.com mobile brings shoppers the best of Cars.com. Visitors will be able to search Cars.com’s inventory of two million new and used vehicles and get more details on the cars that interest them, including photos. Other features allow shoppers to access Kelley Blue Book’s Used-Car Values, calculate vehicle payments and read expert reviews and the latest automotive news via Cars.com’s blog, KickingTires. Mobile shoppers will also be able to quickly find a local dealer through the site’s dealer locator, which will also offer maps and directions to the dealership and click-to-call functionality.
Crisp Wireless hosts and powers Cars.com mobile, a site which leverages their proprietary technology platform, mLogic™. The mLogic platform enables companies to efficiently deploy mobile websites that offer rich media features including audio and video; commerce solutions to sell ringtones, wallpapers and subscriptions; text messaging; and integrated data feeds for content management. While enabling consumers to access local inventory of new and used vehicles while they are out shopping for a car was critical to the core functionality, and therefore the success of Cars.com mobile, it was also a highly complicated and customized integration. Local search functionality will allow Cars.com to monetize the mobile channel by extending opportunities for online advertisers onto mobile devices with with geo-targeted and contextual advertising placements..
“In order to offer consumers up-to-the-minute detailed car listings, reviews and photos, Cars.com needed a technology partner who could accommodate a complex custom data integration, a key feature of our mLogic platform,” said Michael Nevins, vice president of sales for Crisp Wireless. “Additionally, our platform addressed another requirement for Cars.com mobile, the need to deliver a high-end user experience which we achieve by detecting each person’s handset, carrier and related capabilities, and then deploying the optimal version of the site accordingly.”
“Cars.com is on the forefront of closing the gap between online shopping and in-store buying,” said Sharon Knitter, director of product management at Cars.com. “The Internet has provided shoppers with more car buying confidence and now that confidence has portability. Our new mobile offering makes it possible for shoppers to take the power of Cars.com with them on the road and into the store which will help give them information, knowledge and confidence they need to make this major purchase. We think this is a major advancement in the interest of shoppers and sellers alike. By working with Crisp Wireless to deploy our mobile offering, we are able to offer both consumers and advertisers a first-rate experience with Cars.com that has been optimized for the mobile web.”
About Crisp Wireless
Crisp Wireless offers technology solutions and services for consumer facing companies that want to extend their brand onto mobile devices. Crisp Wireless’ core product, the mLogic™ platform enables companies to efficiently deploy mobile web sites that offer rich media features including audio and video, commerce solutions to sell ringtones, wallpapers and subscriptions, text messaging, and integrated data feeds for content management. Leveraging mLogic's extensive device database, sites are optimized based on unique handsets and carrier capabilities offering consumers the ultimate browsing experience. Crisp Wireless customers are major media companies and publishers including USA Today, Gannett, Tribune Interactive, Washington Post, Newsweek Interactive, NBC Universal, Bravo TV, Hachette Filipacchi and Paramount Pictures.
For more information, please contact info@crispwireless.com or visit
About Cars.com
Cars.com (http://www.cars.com) is the most comprehensive destination for those looking to buy or sell a new or used car. The site lists more than 2 million vehicles from 13,000 dealer customers, classified advertisers and private parties to offer the 9 million unique visitors who log on to the site each month the best selection of new and used cars online, as well as the content, tools and advice to support their shopping experience. Cars.com combines powerful inventory search tools and new-car configuration with pricing information, photo galleries, buying guides, side-by-side comparison tools, original editorial content and reviews to help millions of car shoppers connect with sellers each month.
Launched in June 1998, Cars.com is a division of Classified Ventures, LLC, (http://classifiedventures.com), which is owned by leading media companies, including Belo , Gannett Co., Inc. , The McClatchy Company , Tribune Company and The Washington Post Company .