PRIMEDIA Automotive Digital Teams with Revenue Science

IRVINE, Calif.--PRIMEDIA Automotive Digital, PRIMEDIA’s portfolio of more than 60 leading automotive Web sites, today announced an agreement with Revenue Science, Inc. that will expand and enhance buying opportunities for advertisers eager to target auto enthusiasts and in-market buyers. With Revenue Science, PRIMEDIA Automotive Digital gains the most widely adopted, powerful, and flexible platform for behavioral targeting of digital consumers.

Under the agreement, PRIMEDIA Automotive Digital will be able to segment users based on their online behavior, letting automakers and non-endemic advertisers see and pursue the user segments best suited to advertisers’ offerings. PRIMEDIA Automotive Digital will offer more options and greater insight to advertisers in advance of their buys to let them know more precisely the type of audience they are getting. By offering such intelligence, the PRIMEDIA network stands to capture a larger piece of advertisers’ marketing dollar.

“This agreement significantly increases the value and attraction of PRIMEDIA’s already powerful network of automotive enthusiast sites,” said Dan Mauch, vice president of advertising sales for PRIMEDIA Automotive Digital. “The crux of this agreement is that PRIMEDIA and, by extension, our advertisers, will be able to target auto enthusiasts and the in-market buyer—those people who are in the market for a new or used vehicle—with a message that is based on their behavior across our entire network. That’s a powerful continuum of properties for our advertisers.”

Using behavioral data from Revenue Science, PRIMEDIA Automotive Digital will group users by segment, such as those looking for a sports car or, more specifically, users in a particular region looking for a sports car of a particular make and model. Advertisers will be able to see what segments are available and plan accordingly.

“Revenue Science’s comprehensive evaluation of the PRIMEDIA Automotive Digital user or reader base opens up new channels for PRIMEDIA and advertisers alike,” said Jeff Hirsch, chief revenue officer for Revenue Science. “It allows PRIMEDIA sales teams to sell segments based on past behavior, a ‘bottom up’ approach, while giving advertisers the opportunity to look for certain types of user segments that may not yet be identified, a ‘top down’ approach. In either direction, it offers a more powerful advertising solution.”

Hirsch noted that Revenue Science and PRIMEDIA Automotive Digital operate under strict privacy standards and that all behavioral tracking is done anonymously.

About Revenue Science, Inc.

Revenue Science offers the most widely adopted, powerful, and flexible targeting platform for digital media, worldwide. Using the most advanced behavioral targeting capabilities available today, the Revenue Science Targeting Marketplace manages more than 1 billion behaviors a day with access to over 100 million unique internet users, and makes them accessible to marketers and publishers to connect with an engaged audience. With clients like AOL.com, ESPN.com, Financial Times, Gannett, Jumpstart Automotive Media, NikkeiNet, The Guardian.co.uk, Reuters.com, Univison.com, and WashingtonPost.Newsweek Interactive, Revenue Science serves more behaviorally targeted ads than any other company. For more information, please visit www.revenuescience.com.

About PRIMEDIA Automotive Digital

PRIMEDIA Automotive Digital consists of more than 60 Web sites for its automotive enthusiast titles and the Primedia In-Market Network, each with their own unique content and dedicated editorial staff. The PRIMEDIA In-Market Network of sites focuses on serving the active auto buyer and includes Automobilemag.com, Automotive.com, IntelliChoice.com, and MotorTrend.com. PRIMEDIA Automotive Digital is one of the largest in the automotive category according to a March 2007 comScore MediaMetric report. PRIMEDIA also boasts the largest online automotive enthusiast network. The group reaches more than 11 million unique visitors and generates over 75 million page views each month according to Nielsen//NetRatings SiteCensus.