Esurance and Live Earth Announce U.S. Partnership

LOS ANGELES--Esurance, the direct-to-consumer personal auto insurance company, and Live Earth today announced a United States partnership in the campaign to combat global warming. The national partnership will enable Esurance to join Live Earth on July 7, 2007 in inspiring over two billion people worldwide to take simple steps to lead a more energy efficient lifestyle.

The Live Earth partnership is the latest extension of Esurance’s efforts to conserve energy and preserve the planet’s precious resources. As a result of various ongoing “green” initiatives, including a completely paperless online experience, Esurance continues to make a positive impact on the environment and the fight against global warming. For more than seven years, Esurance policyholders have helped save thousands of trees by buying their auto insurance online and using electronic documents. In addition, Esurance augments its policyholders' contributions by planting thousands of trees across the U.S.

"As an auto insurance company, safety is always our main concern,” said Gary Tolman, president and chief executive officer, Esurance. “Our Live Earth sponsorship reinforces our commitment to the safety of the environment and will be an exciting catalyst to a much larger awareness effort. By discussing the role automobiles play in the context of climate change, we hope to increase awareness and ultimately provide solutions to a global problem."

“Live Earth is about engaging a global audience with solutions to the climate crisis, and we are delighted that Esurance has joined us in this effort,” said Kevin Wall, founder and producer of Live Earth. “Esurance is a valuable partner for us in providing simple everyday solutions for improving sustainability.”

To celebrate their growing partnership, Esurance and Live Earth have teamed up to equip traveling consumers with several “green” driving tips for safely considering the environment while on the road this summer.

Stop the engine – Sitting idle for just 10 seconds uses more gas and produces more CO2 emissions than simply turning the engine off and then on again.
Check the tire pressure – Pump up and pump less. Properly inflated tires can improve gas mileage enough to earn a free tank of gas every year!
Share your ride – The average commuter burns 340 gallons of gas and burns a 3.4 ton cloud of CO2 a year. Carpool and cut that figure in half.
Make the shift – Hybrids get roughly 10 to 20 more miles per gallon than their conventional brothers and put gas money back into your pocket. If possible, switch to a Hybrid.

For more information about “green” driving and the campaign to combat global warming, visit www.liveearth.org.

About Live Earth

Live Earth is a monumental music event that will bring together more than 2 billion people on July 7, 2007 to combat the climate crisis. Live Earth will stage concerts in New York, London, Sydney, Tokyo, Shanghai, Rio de Janeiro, Johannesburg, Hamburg and Istanbul, and will feature a mix of both legendary music acts like The Police, Genesis, Bon Jovi and Madonna with the latest headliners like Kanye West, Kelly Clarkson, Black Eyed Peas and Jack Johnson.

Live Earth’s 24 hours of music across 7 continents will deliver a worldwide call to action and the solutions necessary to answer that call. Live Earth marks the beginning of a multi-year campaign to drive individuals, corporations and governments to take action to solve the climate crisis. Live Earth is partnering with the Alliance for Climate Protection, The Climate Group, Stop Climate Chaos and other international organizations in this ongoing effort. Live Earth was founded by Kevin Wall, a worldwide executive producer of the Live 8 concert series in 2005, and is supported by former U.S. Vice President Al Gore.

Live Earth is partnering with companies who share the commitment to helping people live a more energy efficient lifestyle. smart is the world's only automaker serving as an Official Partner. Unlike any other vehicle, the new smart fortwo combines a modern, individual lifestyle with environmental protection by setting the standard in urban mobility and offering the lowest CO2 emission of any vehicle on the market. Philips, as the world’s leading lighting supplier, joins Live Earth as an Official Partner. Philips was the first to introduce the energy saving light bulb in 1980 and has put environmental product improvement at the heart of its business with its EcoDesign program since 1994, increasing its green product range year by year.

Live Earth will reach a worldwide audience through an unprecedented global media architecture covering all media platforms – TV, radio, web and wireless channels.

About EsuranceŽ

Esurance, a subsidiary of White Mountains Insurance Group, Ltd. , provides personal auto insurance direct to consumers online and through select online agents. Esurance is dedicated to constantly improving the way people shop for, buy, and manage their auto insurance. By combining the best of technology with industry know-how, Esurance is able to offer hassle-free coverage with 24/7 customer service and claims handling at competitive prices.

Through Esurance’s Web site, www.esurance.com, customers can get instant quotes, view comparison quotes, buy an Esurance policy, and print their proof of insurance card— all in minutes. Esurance also offers policyholders the ability to make policy changes and file claims instantly online, demonstrating its commitment to improving the entire insurance process from quote to claim. Esurance is proud to support our communities through charitable involvement that benefits public health, youth outreach, and the environment.