BusinessWeek/China Partners With J.D. Power to Publish Monthly Auto Column

'"Auto" Column to Offer Fresh Insights Into the Most Critical Passenger Car Market of the 21st Century'

NEW YORK, May 31 -- BusinessWeek, in partnership with sister company, J.D. Power and Associates, is introducing a monthly auto column for BusinessWeek/China, announced Brian Bremner, Asia Regional Editor for BusinessWeek. Written for BusinessWeek/China's discerning readers, "Auto" will debut in the June issue and will explore the changing competitive dynamics of the auto market. Each month, J.D. Power will examine which foreign and domestic auto companies are thriving or falling behind, and look at shifting designs and engineering trends as well as the changing consumer habits of Chinese auto consumers. "'Auto' will offer fresh insights into perhaps the most critical passenger car market of the 21st century," said Bremner.

"J.D. Power is the world renowned expert and we're delighted to offer our readers its smart, consumer-friendly advice," said Christina Lee, Asia Managing Director for BusinessWeek. "Auto" will be written by senior executives of J.D. Power and Associates in China.

With a growing circulation of almost 135,000 and distributed across 34 major provinces and cities, BusinessWeek/China is a local language edition that has been serving China's business decision makers and opinion formers since 1986. Published in collaboration with China Commerce and Trade Press (CCTP), an affiliated agency of China's Ministry of Commerce (MOFCOM), BusinessWeek/China celebrated its 20th anniversary last year. Editorial content in comes from BusinessWeek Global Edition and localized editorial material.

BusinessWeek is a leading global business media organization, providing unparalleled insight and analysis to a worldwide audience of business leaders. Founded in 1929 and published by the McGraw-Hill Companies, BusinessWeek magazine is the market leader, with more than 4.7 million readers each week in 140 countries. Other local language editions include Russian, and Bahasa Indonesian. Launched in 1994, BusinessWeek.com is the preeminent provider of daily, essential business news, information, and services to business decision-makers. Reaching 85% of U.S. households, BusinessWeek Weekend delivers important business, consumer and financial news to television viewers every week.

Headquartered in Westlake Village, Calif., J.D. Power and Associates is an ISO 9001-registered global marketing information services firm operating in key business sectors including market research, forecasting, performance improvement, training and customer satisfaction. The firm's quality and satisfaction measurements are based on responses from millions of consumers annually. For more information on car reviews and ratings, car insurance, health insurance, cell phone ratings, and more, please visit www.jdpowerchina.com.cn or www.jdpa.com. J.D. Power and Associates is a business unit of The McGraw-Hill Companies.