Atlanta’s Largest Mercedes Benz Dealer Selects MyDealerLot for RTLS Vehicle Tracking

ROSWELL, Ga.--MyDealerLot, provider of the only web-based subscription RFID / Real Time Location Tracking System (RTLS) application for retail automotive dealerships, announces that they have been selected to implement the MyDealerLot Enterprise Suite for RBM of Atlanta - North. RBM will be implementing MyDealerLot software and AeroScout RTLS equipment at its newest state of the art Mercedes facility in North Alpharetta.

“We are very excited to be working with one of Atlanta’s most prestigious and forward thinking dealerships,” said George Cresto, Founder & President MyDealerLot. “RBM clearly understand how having real-time inventory can enable increased customer service and sales, better inventory security, and lowered labor costs from decreased inefficiencies in tracking inventory.”

RBM will affix MyDealerLot tags to all vehicles in inventory at its newest store. Each tag will beacon to a web-enabled ‘dashboard’ capable of displaying the virtual location of each vehicle to within 15 feet. Management at RBM will be able to access their inventory online any time and from anywhere, enabling them to track inventory, reduce floor plan costs and eliminate the need for physical inventory checks. RBM will implement MyDealerLot beginning in September 2007.

“RBM’s success over the years has been tied to three key areas: having the best selection of vehicle available, providing the best overall customer experience, and creating efficiencies within our operation. MyDealerLot has clearly created a leading edge RFID inventory management system that provides substantial benefits to customers and internal operations,” said Randy Powell, General Manager, RBM of Atlanta - North.

MyDealerLot V2.0 is available immediately.

About MyDealerLot

MyDealerLot provides innovative real time location inventory tracking solutions for automotive dealers using RFID / RTLS technologies. The MyDealerLot RTLS (Real Time Location System) is a web-based Wi-Fi vehicle tracking solution which uses radio wave technology (RFID) to provide an ‘always-on’ instant physical vehicle inventory. MyDealerLot also assists dealerships in key tracking, salesperson tracking, test drive tracking, floor plan auditing, service bay tracking and external ‘overflow’ lot tracking. Visit www.mydealerlot.com or call 1-888-MDL-RFID (1-888-635-7343) for more information.

About RBM of Atlanta

RBM of Atlanta has been Atlanta’s Mercedes-Benz Connection since 1964. We are one of the oldest and largest Mercedes-Benz dealers in the Southeast. When customers come to RBM, they discover a “family” environment that can’t be found anywhere else. That family feeling extends from our management to our employees to the customer, and it keeps RBM employees as well as RBM customers loyal for many years.