BRUT taps NHRA sponsorship to encourage produce "Test Drive"
(Editors: Rendering of "BRUT 'Test Drive' Dodge" attached.) FOR IMMEDIATE RELEASE Contact: Bob Abdellah - Just Marketing International (317) 344-1900 BRUT® TAPS NHRA SPONSORSHIP TO ENCOURAGE PRODUCT "TEST DRIVE" INDIANAPOLIS (May 29, 2007) When fans see the Ron Capps-driven BRUT Funny Car at the NHRA POWERade Drag Racing Series events June through September this year, they will be challenged to take a test drive of their own. Just in time for race fans braving the summer at-track heat, BRUT is offering consumers the chance to "test drive" any BRUT Anti-Perspirant & Deodorant products. BRUT Anti-perspirant & Deodorant with TRIMAX ® offers the most advanced wetness and odor protection with the great smell of BRUT, nothing stops wetness and odor better. If consumers aren¹t completely satisfied, they can return the product for a full refund. To mark the promotion, BRUT Racing will transfer its NHRA at-track presence from the blue and silver BRUT Revolution colors to a special edition BRUT "Test Drive" funny car paint scheme which returns to BRUT's signature green racing color. Race fans will enjoy an additional perk with BRUT Anti-perspirant & Deodorant product samples presented by the celebrated BRUT Girls for the duration of the promotion. In addition to the BRUT Test Drive paint scheme and samples, at-track activation includes, crew uniforms, model uniforms, banners and PA announcements all carrying the BRUT Test Drive message. At-track promotion will conclude after the August 19 Reading, Pa., race. "Utilizing our partnership with the NHRA to promote our BRUT Anti-perspirant & Deodorant products allows us to target our core users," said Marc Broccoli Brand Director for BRUT. "It also provides a national platform to launch the BRUT Test Drive promotion." The BRUT Test Drive is a national consumer promotion that runs May through September, 2007. The campaign is supported by national ads placed in several publications like Maxim, Men's Fitness, Sports Illustrated and Car and Driver. Ads will run May through September. Just Marketing International (JMI), the global leader in motorsports marketing, is managing the promotional activation for BRUT. For promotion details, go to www.BRUTTestDrive.com <http://www.bruttestdrive.com/> About BRUT Brut Cologne and After Shave launched in 1964 as a prestige fragrance from Faberge. The initial campaign featured Mickey Mantle, Wilt Chamberlain, Hank Aaron, and later, Joe Namath. In 1978 it was purchased by Unilever and extended into Anti-Perspirant and Deodorant. Helen of Troy Limited acquired the brand in 2003 and Idelle Labs Ltd. is responsible for marketing and distribution of the BRUT brand. The Anti-Perspirants and Deodorants offer 24-hour protection with TRIMAX®, the latest odor-protectant technology. BRUT REVOLUTION ??? is the new fresh aromatic scent from the creators of BRUT Original. BRUT REVOLUTION??? is for the masculine, athletic and independent guy. Future plans include line extensions into other men's personal care and grooming categories. About Just Marketing International: Just Marketing International (JMI) is the global leader in motorsports marketing. JMI is an independent, full-service agency representing corporations in all forms of motorsports worldwide. With more than 125 staff globally, JMI operates six offices in four countries and manages over $300 million a year in motorsports investments. JMI¹s client list is comprised of leading corporations, some of which include DIRECTV, Crown Royal, AMD, Hilton International, Ford Motor Company, Ingersoll Rand, Johnnie Walker, IRWIN Industrial Tools, SUBWAY® Restaurants, BRUT®, NewPage, Matco Tools and Jackson Hewitt Tax Service. Just Marketing International's clients participate in all major motorsports series, including NASCAR, Formula One World Championship, IndyCar Series, Grand-Am, NHRA, World Rally Championship, the American Le Mans Series and Champ Car World Series. For more information, please visit Just Marketing International on the worldwide web at www.justmarketing.com <http://www.justmarketing.com> . Promotion Rules If you are not completely satisfied with any BRUT Anti-Perspirant & Deodorant product, just return the unused portion within 30 days of purchase for a full refund. Simply send the unused portion of the BRUT Anti-Perspirant & Deodorant products, along with the original dated cash register receipt with the dollar amount circled and the retail store of purchase identified. Receipt must be dated between May 1 September 30, 2007. Include your full name and address (hand-printed) and the reason for your return. Do not return to store of purchase. Valid in U.S.A. only. Void where prohibited. Group entries are void. Please allow 6 8 weeks for processing. Limit one refund per household. For more information, go to www.BRUTtestdrive.com <http://www.bruttestdrive.com/> for complete details.