Cars.com Expands Online Partnership Network With Terra Networks
New Partnership With Terra.com Connects Advertisers With Spanish-Speaking Car Buyers
CHICAGO, May 23 -- Cars.com announced today an exclusive partnership with Terra.com, a leading Spanish-language online portal. Cars.com's complete inventory of more than 2 million new and used vehicles will appear on Terra.com, helping connect Cars.com advertisers with visitors to Terra.com's automotive channel. Cars.com will also offer its private-party listing service, Sell It Yourself, to Terra.com visitors. Cars.com is accessible on Terra's automotive channel.
"Working with Terra.com connects Cars.com advertisers with an important audience they might not otherwise reach," said Mitch Golub, president of Cars.com. "At the same time, we are building on our strategy to meet the needs of Spanish-speaking car shoppers. Earlier this year, we launched our Spanish-language site, allowing our visitors to search for used cars in Spanish."
Industry studies indicate that income and internet usage continue to grow among Hispanic-Americans, a significant number of whom say they are more likely to trust companies that offer information about their products and services in Spanish. A recent survey by Synovate found that more than half of Hispanic-Americans use the web, with two-thirds of them identifying the internet as the best resource for making purchase decisions.
Among Terra.com visitors, 60 percent are online daily, and 50 percent indicate they would purchase a car on the internet. Also, 84 percent of Terra.com visitors rate the internet as the best media source for automotive information.
"Through our partnership with Cars.com, Terra's visitors can readily search millions of new- and used-car listings and access robust, easy-to-use tools that help them research, locate and purchase the vehicle they want," said Fernando Rodriguez, CEO of Terra Networks USA. "We are delighted to enhance our automotive content offering by leveraging Cars.com's extensive online resources and superior customer service."
Terra.com joins Cars.com's industry-leading partnership network that includes premier automotive destination sites such as Kelley Blue Book's kbb.com, MSN Autos, ForbesAutos.com and ConsumerGuide.com. Cars.com also provides automotive channels for popular websites such as About.com, MSNBC.com and USATODAY.com.
"Unmatched in the industry, the Cars.com partnership network provides dealers and private-party sellers with the ability to reach the most qualified car shoppers online in a single advertising buy," Golub said. "In fact, Cars.com advertisers can reach two-thirds of all online used-car shoppers through our partnership network."
About Terra Networks Operations, Inc.
Terra Networks is a global internet group with a presence in the U.S. and Latin America. The group operates some of the most popular websites in the United States, Spain and Latin America, and is the largest access provider in Spain and Latin America.
Terra.com is the U.S. Hispanic arm of the Terra Networks group, providing portal and value-added services to Spanish-speaking users in the U.S. Terra is a leader in the U.S. Hispanic online market, according to comScore Media Metrix and Nielsen/NetRatings.
Partnered with more than 200 leading metro newspapers, television stations and their websites, Cars.com (http://www.cars.com/) is the most comprehensive destination for those looking to buy or sell a new or used car. The site lists more than 2 million vehicles from 13,000 dealer customers, classified advertisers and private parties to offer consumers the best selection of new and used cars online, as well as the content, tools and advice to support their shopping experience. Recently selected by Forbes.com as a Best of the Web site for car shopping, Cars.com combines powerful inventory search tools and new-car configuration with pricing information, photo galleries, buying guides, side-by-side comparison tools, original editorial content and reviews to help millions of car shoppers connect with sellers each month.
Launched in June 1998, Cars.com is a division of Classified Ventures, LLC, which is owned by leading media companies, including Belo , Gannett Co., Inc. , The McClatchy Company , Tribune Company and The Washington Post Company .