The Auto Channel
The Largest Independent Automotive Research Resource
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer Expands Online Partnership Network With Terra Networks


New Partnership With Connects Advertisers With Spanish-Speaking Car Buyers

CHICAGO, May 23 -- announced today an exclusive partnership with, a leading Spanish-language online portal.'s complete inventory of more than 2 million new and used vehicles will appear on, helping connect advertisers with visitors to's automotive channel. will also offer its private-party listing service, Sell It Yourself, to visitors. is accessible on Terra's automotive channel.

"Working with connects advertisers with an important audience they might not otherwise reach," said Mitch Golub, president of "At the same time, we are building on our strategy to meet the needs of Spanish-speaking car shoppers. Earlier this year, we launched our Spanish-language site, allowing our visitors to search for used cars in Spanish."

Industry studies indicate that income and internet usage continue to grow among Hispanic-Americans, a significant number of whom say they are more likely to trust companies that offer information about their products and services in Spanish. A recent survey by Synovate found that more than half of Hispanic-Americans use the web, with two-thirds of them identifying the internet as the best resource for making purchase decisions.

Among visitors, 60 percent are online daily, and 50 percent indicate they would purchase a car on the internet. Also, 84 percent of visitors rate the internet as the best media source for automotive information.

"Through our partnership with, Terra's visitors can readily search millions of new- and used-car listings and access robust, easy-to-use tools that help them research, locate and purchase the vehicle they want," said Fernando Rodriguez, CEO of Terra Networks USA. "We are delighted to enhance our automotive content offering by leveraging's extensive online resources and superior customer service." joins's industry-leading partnership network that includes premier automotive destination sites such as Kelley Blue Book's, MSN Autos, and also provides automotive channels for popular websites such as, and

"Unmatched in the industry, the partnership network provides dealers and private-party sellers with the ability to reach the most qualified car shoppers online in a single advertising buy," Golub said. "In fact, advertisers can reach two-thirds of all online used-car shoppers through our partnership network."

About Terra Networks Operations, Inc.

Terra Networks is a global internet group with a presence in the U.S. and Latin America. The group operates some of the most popular websites in the United States, Spain and Latin America, and is the largest access provider in Spain and Latin America. is the U.S. Hispanic arm of the Terra Networks group, providing portal and value-added services to Spanish-speaking users in the U.S. Terra is a leader in the U.S. Hispanic online market, according to comScore Media Metrix and Nielsen/NetRatings.


Partnered with more than 200 leading metro newspapers, television stations and their websites, ( is the most comprehensive destination for those looking to buy or sell a new or used car. The site lists more than 2 million vehicles from 13,000 dealer customers, classified advertisers and private parties to offer consumers the best selection of new and used cars online, as well as the content, tools and advice to support their shopping experience. Recently selected by as a Best of the Web site for car shopping, combines powerful inventory search tools and new-car configuration with pricing information, photo galleries, buying guides, side-by-side comparison tools, original editorial content and reviews to help millions of car shoppers connect with sellers each month.

Launched in June 1998, is a division of Classified Ventures, LLC, which is owned by leading media companies, including Belo , Gannett Co., Inc. , The McClatchy Company , Tribune Company and The Washington Post Company .