RocketCity (RCAU) Transforms Its Revenue Structure Through Acquisition of The Intellimark Group. New Dynamic Revenue Model Catapults RCAU Projections Over $73.6M. New Products Already Quantifiably Excelling Dealer Productivity.
ORLANDO, Fla.--Rocket City Automotive Group, Inc. (PINK SHEETS: RCAU), an automotive software and technology development company, announced today that it has concluded the acquisition of The Intellimark Group (TIG), a dynamic online automotive solutions company. Through the acquisition, RCAU has transformed its entire revenue structure as well as revenue ability by acquiring two additional product offerings that are expected to moderately generate over $73.6M in additional annual revenues. Both product offerings are presently being utilized by 25 dealers across the nation and have already been proven to provide quantifiable results on an unexpected and highly successful scale.
Acquiring TIG has allowed RocketCity to mirror the same sales campaign and revenue model from that of the CompleteAuto campaign. The TIG acquisition currently brings two dynamic product offerings to the overall software platform of RCAU: Intellisweeps and Autobunga. More product enhancements are currently undergoing beta-testing at several dealerships across the country. A national sales campaign will be implemented to market both the Intellisweeps and Autobunga products to automotive dealers across the nation.
“Through the acquisition of TIG we will have the opportunity to mirror the entire CompleteAuto sales campaign to not only one, but two new products that are expected to render extraordinary revenue results. We, as well as our shareholders, have been searching for an enhancement to our software platform that would ultimately provide a corporate 'face lift.' Not only has TIG answered that demand, it has exceeded it by uniting with RCAU and collectively offering the world’s most dynamic listing and public lead generation tool for the automotive industry. We are extremely excited to have taken the most monumental step since the inception of our organization,” stated Jeff Roman, CEO of Rocket City Automotive Group.
The Intellisweeps Software Product strategically places an eye–catching icon on automotive retailers existing websites. The featured high value incentive, a $100,000 sweepstakes, is bonded and registered in 50 States, and fully funded by the Intellimark Group. Through the promotion of the $100,000 sweepstakes, the dealer is able to capture additional information from prospective buyers through the use of a unique and intelligent survey system. Initial subscribers have seen a dramatic rise in their website traffic and have turned additional prospects into retail sales. Dealers enrolled for the Intellisweeps Software Product pay a monthly recurring subscription of $299 per month plus an initial set-up fee of $299. The Intellimark Group currently has 25 dealers enrolled in the program prior to launching their first-ever national sales campaign. Learn more about the Intellisweeps Software Product at: http://www.theintellimarkgroup.com/product1.php
Matthew Westcott, General Manager of Fairfax Hyundai, the 2nd largest volume Hyundai dealer in the United States, explains the benefit of the Intellisweeps Software Product:
“Last month Intellisweeps captured mission-critical information on 86 website visitors who were in the market to buy. It then automatically got 60 of them (70%) to request; a price quote, test drive appointment or additional information. I will recommend this program to anyone who wants to generate more highly sellable leads from their website.”
The Autobunga Software Product incorporates the same technology of the Intellisweeps Software Product into the interactive online marketplaces such as eBay Motors, AutoTrader and Cars.com. This allows an automotive dealer to not only enhance his product listings but also allows them the ability to turn those online listings into lead generating machines. The Autobunga Software Product is sold for a monthly recurring fee of $699 per dealer or $7.50 per lead received, per listing, per dealer. Learn more about the Autobunga Software Product at: http://www.theintellimarkgroup.com/product2.php
“We're thrilled to join the emerging capabilities of the Rocket City online automotive platform. Having the capability to integrate our proven technological ability to generate results for automotive retailers into RocketCity’s offering will provide a unique and competitive edge within the industry. Properly leveraged, this enhanced capability should lead to considerable market-share gains and substantial revenue growth,” stated Rudy Martin of The Intellimark Group.
About the Intellimark Group:
In 2005, the founders of The Intellimark Group (TIG) set out to develop web-based marketing solutions based on proven methodologies which could be easily integrated with existing technologies to improve the results of an automotive retailer’s web assets. These solutions needed to be designed so as to be efficient, cost effective and easy to implement. Perhaps most importantly, they would have to deliver sustainable results within the complex dynamics of the automotive retail environment.
Over an arduous eighteen month period, co-founders Rudy G. Martin (30 years of automotive experience) and Kenneth Ray (35 years of software development experience) methodically researched, designed, developed and extensively field tested their technology empowered concepts’ ability to deliver the desired results. Their passionate commitment to excellence has resulted in highly scalable, market-ready ASP applications (based on a common platform) which accomplish their stated objectives and have proven to be effective results-producing tools for automotive retailers across the brand spectrum.
Learn more about the Intellimark Group by visiting:
www.theintellimarkgroup.com
About Rocket City Automotive Group, Inc.:
CompleteAuto, a subsidiary of Rocket City Automotive Group, Inc. (PINK SHEETS: RCAU) is an eBay Motors Preferred Services Provider and offers proprietary software, personnel and design solutions to hundreds of automotive dealerships around the country. CompleteAuto is a wholly owned subsidiary of RocketCity which was formed to acquire, manage supervise and operate corporations specializing in auction services, eCommerce, software development and retail automotive operations.
CompleteAuto and RocketCity believe there are enormous growth opportunities in the $1 trillion dollar automotive retailing industry. The experienced management team will continue to execute strategic initiatives to maximize operations in this marketplace with their products and services. Visit them on the web at www.rocketcityauto.com to learn more.
Learn more about Complete Auto by visiting:
www.completeauto.com
Learn more about The Intellimark Group by visiting:
www.theintellimarkgroup.com