Brand Keys Customer Loyalty Engagement Index Ranks GEICO Top in Car Insurance Category

WASHINGTON--GEICO took the top spot among car insurance companies for its ability to engage consumers and create loyal customers in the 2007 Brand Keys Customer Loyalty Engagement Index. The annual study examines consumer relationships with 362 brands in 55 categories to determine category drivers that create loyal customers and increase profits. The study is conducted by Brand Keys Inc., a marketing research company.

“We are very proud to receive the top honors for customer loyalty,” said Bill Roberts, GEICO executive vice president. “Our associates work diligently 24 hours a day, seven days a week to serve our customers, so it’s very rewarding to know that customers feel we are doing a good job.”

According to the study, the brand whose drivers come closest to meeting or exceeding those of the category ideal is always the one whose customers will exhibit the highest levels of engagement and loyalty over the next 12 to 18 months.

GEICO (Government Employees Insurance Company) is the fourth-largest private passenger auto insurer in the United States. It provides auto insurance coverage for more than 7 million policyholders and insures more than 12 million vehicles. As a member of the Berkshire Hathaway group of companies, GEICO is rated A++ for financial stability by A.M. Best Company and ranked top in customer satisfaction among property and casualty insurers according to the 2006 American Customer Satisfaction Index survey. For more information, go to www.geico.com.