Ford Motor Company Reports April 2007 U.S. Sales
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SEE ALSO: FORD Buyers Guide
SEE ALSO: VOLVO Buyers Guide
SEE ALSO: LINCOLN Buyers Guide
SEE ALSO: MERCURY Buyers Guide
SEE ALSO: LAND ROVER Buyers Guide
SEE ALSO: JAGUAR Buyers Guide
-- Ford Motor Company's U.S. sales in April were 228,623, down 13 percent from a year ago. -- New crossovers help Ford increase its share in the industry's fastest- growing category. -- Sales of the Ford Edge crossover were 9,134, and Lincoln MKX sales were 2,901. -- Land Rover sales rose 13 percent, as all-new LR2 debuts.
DEARBORN, Mich., May 1 -- Ford Motor Company's April U.S. sales totaled 228,623, down 13 percent compared with a year ago.
"With April behind us, we remain focused on getting the word out about the strength of our new products, and our marketing offensive is moving into high gear," said Mark Fields, Ford's President of The Americas. "Customers are responding very positively to our new 'Ford Challenge' ads that pit Ford vehicles against the best of the competition, so we're accelerating our plans."
Today, Ford begins airing two new F-Series truck ads starring Mike Rowe, creator and star of the Discovery Channel's hit show "Dirty Jobs." The ads demonstrate the clear advantages of Ford Tough trucks in safety, strength and capability.
Ford's internal data show that the Ford Challenge campaign has generated a strong response in product favorability, purchase consideration and sales. Following the start of the successful "Fusion Challenge" ads in January, the Ford Fusion posted double-digit sales increases throughout the first quarter. Strong Crossover Growth Continues
Although April sales for most products were lower than a year ago, new crossover utilities helped Ford increase its share of the industry's fastest growing category. Ford Edge sales were 9,134, and Lincoln MKX sales were 2,901. In addition, Land Rover introduced its first crossover utility, the LR2, and first month sales were 1,302. Total Ford Motor Company crossover sales were 28 percent higher than a year ago during April.
"The success of our newest products - Ford Fusion, Edge, Lincoln MKX, Ford Super Duty and Ford Expedition - gives us encouragement that we're creating the products our customers really want, and we're beginning to stabilize our retail market share," Fields said.
"Three years ago, 70 percent of new Ford Motor Company vehicles sold in the U.S. were trucks and traditional SUVs. Today, the balance is nearly 50 percent cars and crossovers, and 50 percent trucks and SUVs," Fields explained. "We will continue to introduce new crossovers and even more small cars in the U.S., as they represent the consumer growth segments going forward."
FORD MOTOR COMPANY APRIL 2007 U.S. SALES
April Month % April CYTD %
2007 2006 Change 2007 2006 Change
Sales By Brand
Ford 185,553 215,824 -14.0 708,141 831,724 -14.9
Mercury 17,481 20,368 -14.2 61,354 68,014 -9.8
Lincoln 11,832 11,067 6.9 46,959 43,571 7.8
Jaguar 1,424 1,991 -28.5 5,672 7,115 -20.3
Volvo 8,122 9,736 -16.6 35,044 38,101 -8.0
Land Rover 4,211 3,736 12.7 14,413 15,035 -4.1
Total Ford Motor
Company 228,623 262,722 -13.0 871,583 1,003,560 -13.2
Memo: Cars and Trucks
Cars 80,732 105,655 -23.6 297,009 384,078 -22.7
Trucks 147,891 157,067 -5.8 574,574 619,482 -7.2
Total Ford Motor
Company 228,623 262,722 -13.0 871,583 1,003,560 -13.2
FORD BRAND APRIL 2007 U.S. SALES
April Month % April CYTD %
2007 2006 Change 2007 2006 Change
Crown Victoria 7,389 6,640 11.3 23,922 23,185 3.2
Five Hundred 6,657 7,846 -15.2 23,391 30,808 -24.1
Taurus 0 14,668 -100.0 0 66,501 -100.0
Fusion 12,303 12,613 -2.5 51,981 42,458 22.4
Focus 16,626 17,917 -7.2 56,463 60,168 -6.2
Mustang 12,509 15,868 -21.2 47,082 56,560 -16.8
Thunderbird 0 0 NA 0 469 -100.0
GT 0 180 -100.0 231 735 -68.6
Total Ford Cars 55,484 75,732 -26.7 203,070 280,884 -27.7
Escape 14,788 16,011 -7.6 54,105 58,279 -7.2
Edge 9,134 0 NA 33,612 0 NA
Freestyle 4,893 6,491 -24.6 14,686 23,333 -37.1
Explorer 11,956 13,772 -13.2 46,679 60,488 -22.8
Expedition 8,008 6,305 27.0 32,157 27,133 18.5
Excursion 0 0 NA 0 965 -100.0
Freestar 150 5,149 -97.1 2,176 20,681 -89.5
Econoline/Club Wagon 15,740 16,886 -6.8 62,246 58,042 7.2
Ranger 7,499 9,070 -17.3 25,990 31,448 -17.4
F-Series 56,692 64,749 -12.4 228,343 264,550 -13.7
Low Cab Forward 205 318 -35.5 4,209 1,193 252.8
Heavy Trucks 1,004 1,341 -25.1 868 4,728 -81.6
Total Ford Trucks 130,069 140,092 -7.2 505,071 550,840 -8.3
Total Ford Brand 185,553 215,824 -14.0 708,141 831,724 -14.9
LINCOLN AND MERCURY BRAND APRIL 2007 U.S. SALES
April Month % April CYTD %
2007 2006 Change 2007 2006 Change
Grand Marquis 6,514 7,204 -9.6 20,956 23,693 -11.6
Montego 2,295 2,760 -16.8 6,585 8,867 -25.7
Milan 3,365 3,557 -5.4 13,601 11,187 21.6
Total Mercury Cars 12,174 13,521 -10.0 41,142 43,747 -6.0
Town Car 3,712 3,693 0.5 15,357 13,902 10.5
LS 0 1,218 -100.0 0 4,583 -100.0
MKZ 2,740 3,378 -18.9 10,838 11,162 -2.9
Total Lincoln Cars 6,452 8,289 -22.2 26,195 29,647 -11.6
Total Mercury
and Lincoln Cars 18,626 21,810 -14.6 67,337 73,394 -8.3
Mariner 3,065 4,330 -29.2 11,495 14,327 -19.8
Mountaineer 2,135 2,218 -3.7 8,133 8,557 -5.0
Monterey 107 299 -64.2 584 1,383 -57.8
Total Mercury Trucks 5,307 6,847 -22.5 20,212 24,267 -16.7
MKX 2,901 0 NA 9,964 0 NA
Navigator 1,801 1,600 12.6 7,894 7,594 4.0
Aviator 0 157 -100.0 0 1,711 -100.0
Mark LT 678 1,021 -33.6 2,906 4,619 -37.1
Total Lincoln Trucks 5,380 2,778 93.7 20,764 13,924 49.1
Total Mercury
and Lincoln Trucks 10,687 9,625 11.0 40,976 38,191 7.3
Total Mercury
and Lincoln Vehicles 29,313 31,435 -6.8 108,313 111,585 -2.9
Total Lincoln Brand 11,832 11,067 6.9 46,959 43,571 7.8
Total Mercury Brand 17,481 20,368 -14.2 61,354 68,014 -9.8
JAGUAR BRAND APRIL 2007 U.S. SALES
April Month % April CYTD %
2007 2006 Change 2007 2006 Change
XJ 452 465 -2.8 1,584 1,845 -14.1
S-TYPE 283 575 -50.8 1,348 2,424 -44.4
X-TYPE 252 407 -38.1 1,052 1,836 -42.7
XK 437 544 -19.7 1,688 1,010 67.1
Total Jaguar 1,424 1,991 -28.5 5,672 7,115 -20.3
VOLVO BRAND APRIL 2007 U.S. SALES
April Month % April CYTD %
2007 2006 Change 2007 2006 Change
S40 1,725 2,100 -17.9 7,398 8,229 -10.1
V50 255 310 -17.7 977 1,382 -29.3
S60 1,502 1,891 -20.6 5,879 8,160 -28.0
V70 250 464 -46.1 1,099 1,760 -37.6
XC70 756 1,034 -26.9 3,833 4,281 -10.5
C70 476 435 9.4 1,484 520 185.4
S80 990 922 7.4 4,093 2,634 55.4
XC90 2,168 2,580 -16.0 10,281 11,135 -7.7
Total Volvo 8,122 9,736 -16.6 35,044 38,101 -8.0
LAND ROVER BRAND APRIL 2007 U.S. SALES
April Month % April CYTD %
2007 2006 Change 2007 2006 Change
Range Rover 854 929 -8.1 3,763 3,691 2.0
Range Rover Sport 1,247 1,548 -19.4 5,048 5,877 -14.1
LR3 808 1,254 -35.6 4,299 5,443 -21.0
LR2 1,302 0 NA 1,302 0 NA
Discovery 0 0 NA 0 1 NA
Freelander 0 5 -100.0 1 23 -95.7
Total Land Rover 4,211 3,736 12.7 14,413 15,035 -4.1