Motor Trend Relaunches TruckTrend.com

IRVINE, Calif.--PRIMEDIA Automotive Digital today unveiled a redesign of TruckTrend.com. The new site brings together the reliable truck-related news and information of Motor Trend’s Truck Trend magazine, greater video and multimedia content, and real-time market and purchasing data to create a comprehensive online truck destination.

“It was a logical next step to incorporate the editorial content of Motor Trend’s Truck Trend with vehicle purchasing and search tools. Our goal was to create a Web site which was more engaging, interactive and focused on the needs of the consumer,” said Josh Speyer, CEO of PRIMEDIA Automotive Digital. “TruckTrend.com has evolved into a one-stop resource for both the truck enthusiast and the in-market buyer.”

The new site gives truck enthusiasts a web source for engaging journalism, with new video features, trustworthy buying guides, auto show and event coverage, reviews, world-class photography, insightful reviews, blogs, community forums, and most important, a new way to experience their passion for great trucks.

The site’s wider, cleaner layout allows for increased article coverage and is focused on simple usability, tighter community integration and enhanced search and navigation capabilities which serve up assimilated content packages of product features, video and other digital assets with in-market data. The site’s design reflects the esteemed status of the magazine itself.

“We are well aware of the changes in today’s media landscape and their impact on how our readers consume news. Our readers are savvier and demand content which is more interactive and takes full advantage of today’s technological advances,” said Angus MacKenzie, editor-in-chief of Motor Trend’s Truck Trend. “We want to extend the reach of the Truck Trend brand across a diverse platform to create in-depth experiences of our events and stories through unique insight, analysis, personality and opinion. The redesigned TruckTrend.com is a key element of this strategy.”

About Motor Trend

Motor Trend, a PRIMEDIA publication, was founded in 1949 and has a circulation of 1.1 million and a total readership of 7.1 million. Internationally recognized as the world's number one automotive authority, Motor Trend is one of the leading brands in automotive publishing. The Motor Trend brand is comprised of, Motor Trend Radio; Motor Trend’s Truck Trend; Motor Trend International Auto Shows; Motor Trend en Español; and the renowned Motor Trend Car, Sport/Utility and Truck of the Year Awards program.

About PRIMEDIA Automotive Digital

PRIMEDIA Automotive Digital consists of more than 58 Web sites for its automotive enthusiast titles and the Primedia In-Market Network, each with their own unique content and dedicated editorial staff. The PRIMEDIA In-Market Network of sites focuses on serving the active auto buyer and includes, Automobilemag.com, Automotive.com, IntelliChoice.com, and MotorTrend.com. PRIMEDIA Automotive Digital is one of the largest in the automotive category according to a December 2006 comScore MediaMetric report. PRIMEDIA also boasts the largest online automotive enthusiast network. The group reaches more than 10 million unique visitors and generates over 60 million page views each month according to Nielsen//NetRatings SiteCensus.