Hyundai Names Goodby, Silverstein & Partners as Its National Marketing Agency

FOUNTAIN VALLEY, Calif., April 17 -- Hyundai Motor America (HMA) announced today that it has selected Goodby, Silverstein & Partners as its national marketing and advertising agency.

The selection was announced following presentations by five agencies at the HMA's national headquarters in Fountain Valley, California, last week.

"Hyundai is committed to making further major steps in improving its brand image and increasing sales in the United Sates. We believe that the superb strategic thinking and creative executions that we have seen from Goodby, Silverstein & Partners will take Hyundai Motor America to a much higher level," said HMA Vice President of Marketing Joel Ewanick.

The agency will begin working immediately on national advertising for Hyundai. The first work is expected to appear shortly.

"We're known for working very, very fast and we know that Goodby, Silverstein & Partners will keep up pace. It won't be long before we'll be seeing their work in Internet, broadcast, and print media," said Ewanick.

Goodby, Silverstein & Partners has recently been recognized across the industry, winning Advertising Age's Agency of the Year, Creativity Magazine's Agency of the Year and Advertising Age's Digital Agency of the Year.

"We are thrilled and honored to work with Hyundai at this very important time for their brand. There is a great opportunity to share their fantastic product stories and push their momentum even further," says Jeff Goodby, co-chairman of Goodby, Silverstein & Partners.

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 755 dealerships nationwide.