Toyota Driving Expectations Program Attacks Deadly Teen Accident Rates

  Unique Safe Driving Program Targets Teens AND Parents with Real-World
                                Scenarios

  WHAT:        Toyota Driving Expectations is a four-hour program bringing
               Chicago-area teens and their parents together to learn proper

               driving techniques from professional drivers. It is also
               designed to teach parents how to be good driving role models
               and teachers.

  WHAT ELSE:   The program's multiple driving courses and classroom
               instruction for teens and their parents go beyond what is
               currently taught in driver's training classes to help provide

               teens with the experience they need to identify and react in
               dangerous driving situations. In addition, a distracted
               driving course has teens navigate a course drinking  water,
               listening to loud music and talking on a cell phone to
               demonstrate just how dangerous these activities can be while
               driving.

  WHY:         *At least 10 Chicago-area teens have already died in motor
               vehicle accidents this year and a January 2007 crash in
               Riverside, Ill. killing two teens captured the attention of
               entire state, including legislators
               *Although teens make up only 6.6 percent of licensed drivers,

               they suffer 14 percent of all auto-related fatalities and
               driver error is involved in 77 percent of the fatal crashes
               involving 16-year-olds.
               *In 2005, nearly 5,700 teens died in automobile accidents.
               *Beyond the driving education courses teens take to get their

               license or receive in school, parents are their teen's main
               teachers. However, most parents receive no formal training on
               how to teach their teen driving techniques.

  WHEN:        Friday, April 20, 1 p.m. - 6 p.m.
               Saturday - Sunday, April 21 - 22, 8:00 a.m. - 6:30 p.m.
               First program session (of two): Friday, April 20 at 1 p.m.
               Additional media opportunities on Saturday and Sunday (12
               sessions will be held over the weekend)

  WHERE:       Six Flags Great America
               542 N. Route 21
               Gurnee, IL 60031

  VISUALS:     *Multiple, coned tracks with various obstacles and
               challenges similar to what teenage drivers will encounter
               daily on the road
               * Controlled skidding section where drivers to feel and see
               how anti-lock braking systems
               work and how to engage them on both wet and dry roads
               * Distracted driving -- while maneuvering the course, teens
               will explore the world of distractions by talking on cell
               phones, listening to loud music and drinking water