AutoTrader.com Enhances Customization of Popular Consumer Site Feature

ATLANTA--AutoTrader.com, the ultimate automotive marketplace, today announced several enhancements to its popular MyAutoTrader.com feature—a function that allows consumers to save vehicles and searches to their own personal “shopping cart”—to provide car shoppers with additional convenience and flexibility throughout the car shopping process. The over 850,000 registered users of MyAutoTrader.com will now have the opportunity to receive e-mail alerts when newly-listed cars are added to the site and will also have the option to filter searches to reveal only recently-posted vehicles to the site.

The new e-mail alert service adds convenience for registered MyAutoTrader.com members by notifying them via e-mail when newly-listed cars matching their previously defined search criteria are posted to the site. These newly-listed vehicles displayed in conjunction with the alerts can also include recommended cars from local area dealers that match the consumers’ search criteria. Registered users may choose to receive these alerts on either a daily or weekly basis.

Additionally, MyAutoTrader.com users now have the flexibility to view results from their saved search criteria posted over the last 24 hours or the last week. The feature provides customization and flexibility for those car shoppers who would like to view only the most recent vehicle listings since their last visit to the site, but would prefer not to receive the e-mail alerts.

“MyAutoTrader.com has become a wildly-popular and favorite feature of visitors to AutoTrader.com,” said Jim Franchi, vice president of product management, AutoTrader.com. “We added the new alerts feature in response to consumer feedback in order to continue to empower them throughout the car shopping experience.”

Consumers manage their customized alerts on the My Alerts page when they sign-in to MyAutoTrader.com. Users may also opt-in to subscriptions to receive shopping tips, promotional messages and other useful information.

About AutoTrader.com

AutoTrader.com, created in 1997 and headquartered in Atlanta, Ga., is the Internet's leading auto classifieds marketplace and consumer information website. AutoTrader.com aggregates in a single location more than 3 million vehicle listings from 40,000 dealers and 250,000 private owners, which provide the largest selection of vehicles attracting more than 11 million qualified buyers each month. Through innovative merchandising products such as multiple photos and comprehensive search functionality, AutoTrader.com unites buyer and seller online - dramatically improving the way people research, locate and advertise vehicles.

AutoTrader.com is a majority-owned subsidiary of ox Enterprises. The venture capital firm Kleiner Perkins Caufield & Byers is also an investor.