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Reaction Design to Reveal New Members of Model Fuels Consortium, Announce New Product and Unveil Brand at SAE World Congress


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SAN DIEGO--Reaction Design, the clean technology chemistry leader, will exhibit at the 2007 SAE World Congress April 16 through 19 in Detroit, booth 1829. The premier annual gathering for the automotive engineering industry has adopted Engineering for Global Sustainable MobilityIts Up to Us as its theme, presenting an ideal venue for Reaction Design to introduce new developments from the company and its clean technology solutions.

Reaction Design will use the event as a platform to introduce several new members of the Model Fuels Consortium (MFC), a collaboration of automakers, fuel suppliers and chemical manufacturers, led by Reaction Design, with a mission to further the development of cleaner-burning, more efficient engines and fuels. Founding members of the MFC include Chevron, The Dow Chemical Company, Nissan, PSA Peugeot Citroën and Toyota. In addition, the company will unveil a new product offering and announce appointments to its growing executive team and corporate leadership.

The SAE event will also mark the debut of the updated Reaction Design brand. As the auto industry faces increasing demands for higher fuel efficiency and reduced emissions from its products, the Reaction Design brand, reflected in a new logo, Web site and corporate materials, will represent the companys strong commitment to clean technology chemistry solutions that lead the way to the most efficient, cleanest combustion systems.

When:             April 16 through 19, 2007

Location:         Cobo Center
                  Detroit
                  Booth # 1829

Event Web Site:   http://www.sae.org/congress

About Reaction Design

Reaction Design helps transportation manufacturers and energy companies rapidly achieve their Clean Technology goals by automating the analysis of chemical processes via simulation and modeling solutions. Reaction Design is the exclusive developer and distributor of CHEMKIN, the de facto standard for modeling gas-phase and surface chemistry that provides engineers ultra-fast access to reliable answers that save time and money in the development process. Reaction Design also offers the KINetics software package, which brings detailed kinetics modeling to other engineering applications, such as Computational Fluid Dynamics (CFD) programs. Reaction Designs world-class engineers, chemists and programmers have expertise that spans multi-scale engineering from the molecule to the plant. Reaction Design serves more than 350 customers in the commercial, government and academic markets. Reaction Design can be found online at www.reactiondesign.com.

CHEMKIN® and Reaction Design® are registered trademarks of Reaction Design. KINetics and Model Fuels Consortium are trademarks of Reaction Design.