DOT Announces New Auto Safety Requirement: Electronic Stability Control (ESC)
(for use with NHTSA announcement of Thursday, 4/5/07) Top Expert Available for Interviews WHO: William Kozyra, President and CEO, Continental Automotive Systems North America WHY: Continental is a leading supplier of ESC, which the National Highway Traffic Safety Administration (NHTSA) will now require on all new passenger cars and light trucks to help prevent rollover and other loss-of-control crashes. The vast majority of rollovers occur in single-vehicle crashes involving loss of control. Crash data studies by NHTSA and other organizations worldwide show that ESC causes a dramatic reduction in single-vehicle crashes by assisting drivers in maintaining control in critical driving situations. NHTSA studies show a reduction in single-vehicle crashes of 35-67 percent and a reduction in single-vehicle crashes with rollover of more than 70 percent-the potential to save more than 10,000 lives each year. ESC may prove to be the most important safety advance of our generation in that it helps prevent many crashes from occurring. Continental was the first to introduce NHTSA, other safety leaders and consumers to the benefits of ESC. WHERE: Auburn Hills, MI (TV) or by phone (print / radio) TV: Quality b-roll demonstrating ESC is available from: Jason Dorn (202) 289-2001
http://www.contiautomotive.com/
PRNewswire-USNewswire -- April 4