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America, Your Prius is Ready Toyota Announces 'ECO-nomic Savings Bonus' Incentives Up to $2,000

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TORRANCE, Calif., April 4, 2007; Toyota Motor Sales, U.S.A., Inc., today announced new "ECO-nomic savings bonus" incentives on 2007 Toyota Prius resulting in savings of as much as $2,000 on certain options packages.

"For more than three years, consumers shopping Prius found short supplies and premium pricing," said Jim Farley, group vice president, Toyota marketing. "Last Fall, we increased production by 50 percent, ensuring an ample supply. Beginning in mid-January, we added mild price incentives. The added supply and lower prices have attracted a whole new segment of mainstream buyers, resulting in all-time record-breaking sales in February and March. We think the ECO-nomic savings bonus will be even more successful in bringing hybrid technology to a broader range of mainstream buyers."

In February and March, Toyota offered mild financing and lease incentives on Prius, resulting in robust sales increases of 86.8 percent and 133.2 percent respectively, over the previous year, both all-time records.

With combined sales of 169,797 units in 2006, and 57,162 units through the first quarter of 2007, the Toyota Prius, Camry Hybrid and Highlander Hybrid are the industry's three top-selling hybrid models. In calendar year 2007, combined sales of Toyota and Lexus hybrids will exceed a quarter million units.

Effective April 3, 2007, Prius customers will receive discounts on available factory-installed option packages, except the base and Package #1 (HE) models.

Discounts on pricing for factory-installed option packages range from $600 to $2,000. Each package in the program offers safety features such as Vehicle Stability Control (VSC), backup camera, Smart Key system and audio system with MP3 capability and auxiliary port.

Packages for Touring Edition are comprised of HID headlamps, backup camera, Smart Key system, JBL(R) Premium sound system with nine speakers, MP3 connectivity, Bluetooth(R), VSC, security alarm, HomeLink(R), navigation system, and leather steering wheel and seats.

Discounted MSRP for factory-installed option packages are outlined in charts below:

  Factory-installed            New MSRP                 Discount

  Package #1 (HE)         Package Discontinued,           -----
                          Limited Supply Available
  Package #2 (HG)         $575                             $600
  Package #3 (HI)         $2,105                           $600
  Package #4 (HK)         $2,580                           $800
  Package #5 (NL)         $3,280                         $2,000
  Package #6 (NW)         $4,550                         $2,000

  Touring Edition          New MSRP                    Discount

  Package #5 (NM)         $2,905                        $1,750
  Package #6 (NR)         $4,175                        $1,750

The base MSRP for the Toyota 2007 Prius is $22,175 and the Touring Edition Prius MSRP starts at $23,070.