Ford's March 2007 New Cars, Crossovers Set Sales Records; New Products Achieving Company's Sales Targets
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SEE ALSO: Ford Buyers Guide
SEE ALSO: Lincoln Buyers Guide
SEE ALSO: Mercury Buyers Guide
- Ford's new mid-size cars (Ford Fusion, Mercury Milan and Lincoln MKZ) and its new crossovers (Ford Edge and Lincoln MKX) set monthly sales records in March.
- Fusion sales up 48 percent compared with a year ago, Milan sales up 45 percent, and Lincoln MKZ sales up 13 percent.
- Edge sales were 10,915, up 37 percent compared with February and Lincoln MKX sales were 3,054, up 32 percent.
- Ford, Lincoln and Mercury crossover sales totaled 37,915 in March, up 42 percent compared with a year ago; year-to-date crossover sales up 29 percent.
- Ford F-Series sales were 71,481 - the highest monthly sales since August 2006.
- Ford's overall sales totaled 264,975, down 9 percent compared with March 2006 (which was the highest monthly sales in 2006).
DEARBORN, Mich., April 3 -- Ford's new mid-size cars (Ford Fusion, Mercury Milan and Lincoln MKZ) and its new crossovers (Ford Edge and Lincoln MKX) set monthly sales records in March.
"We remain committed to offering more of the products that our customers really want, and the popularity of our new cars and crossovers is proof we're delivering," said Mark Fields, Ford's President of The Americas.
"Ford is moving quickly to operate profitably at lower volumes and a changed mix, and we are encouraged our retail market share appears to be stabilizing over the past several months," Fields adds. "Our newest products also are achieving the sales targets we have set for ourselves, another sign that we're making good progress."
Combined sales for Ford's new mid-size sedans were 24,094, up 40 percent compared with March 2006. Fusion sales were 15,790 (any-month record), up 48 percent compared with a year ago, and eclipsed the previous record of 15,468 set August 2006. Milan sales were 4,678 (any-month record), up 45 percent, and bettered the previous record of 4,156 set August 2006. Lincoln MKZ sales were 3,626, up 13 percent, a March record and second highest any-month.
The Ford Edge and Lincoln MKX crossovers were introduced in December 2006 and already are achieving sales levels comparable to long-established products in the crossover utility category. Edge sales were 10,915, up 37 percent compared with February and Lincoln MKX sales were 3,054, up 32 percent compared with February. In March, Ford, Mercury and Lincoln crossover sales totaled 37,915, up 42 percent compared with a year ago. In the first quarter of 2007, crossover sales totaled 89,081, up 29 percent compared with first quarter 2006.
An all-new full-size crossover will debut at the New York Auto show on Wednesday.
Ford's F-Series pickup truck posted March sales of 71,481 -- the highest monthly sales since August 2006. Compared with March 2006, which was F-Series' highest sales month of 2006, sales were down 15 percent. The company expects F-Series' comparisons to improve as availability of the all-new 2008 model Super Duty increases.
Overall, the company's March sales totaled 264,975, down 9 percent compared with a year ago, which was the company's highest sales month in 2006.
FORD MOTOR COMPANY MARCH 2007 U.S. SALES
March Month % March CYTD %
2007 2006 Change 2007 2006 Change
Sales By Brand
Ford 216,788 241,642 -10.3 522,588 615,900 -15.2
Mercury 17,426 18,915 -7.9 43,873 47,646 -7.9
Lincoln 14,770 13,446 9.8 35,127 32,504 8.1
Jaguar 1,667 1,866 -10.7 4,248 5,124 -17.1
Volvo 10,661 11,124 -4.2 26,922 28,365 -5.1
Land Rover 3,663 4,153 -11.8 10,202 11,299 -9.7
Total Ford Motor
Company 264,975 291,146 -9.0 642,960 740,838 -13.2
Memo: Cars and Trucks
Cars 89,484 104,775 -14.6 216,277 278,423 -22.3
Trucks 175,491 186,371 -5.8 426,683 462,415 -7.7
Total Ford Motor
Company 264,975 291,146 -9.0 642,960 740,838 -13.2
FORD BRAND MARCH 2007 U.S. SALES
March Month % March CYTD %
2007 2006 Change 2007 2006 Change
Crown Victoria 6,553 5,358 22.3 16,533 16,545 -0.1
Five Hundred 6,607 7,726 -14.5 16,734 22,962 -27.1
Taurus 0 20,262 -100.0 0 51,833 -100.0
Fusion 15,790 10,703 47.5 39,678 29,845 32.9
Focus 17,065 16,171 5.5 39,837 42,251 -5.7
Mustang 14,737 16,117 -8.6 34,573 40,692 -15.0
Thunderbird 0 0 NA 0 469 -100.0
GT 0 204 -100.0 231 555 -58.4
Total Ford Cars 60,752 76,541 -20.6 147,586 205,152 -28.1
Escape 16,521 15,675 5.4 39,317 42,268 -7.0
Edge 10,915 0 NA 24,478 0 NA
Freestyle 4,313 6,078 -29.0 9,793 16,842 -41.9
Explorer 12,876 17,157 -25.0 34,723 46,716 -25.7
Expedition 10,505 8,220 27.8 24,149 20,828 15.9
Excursion 0 250 -100.0 0 965 -100.0
Freestar 452 4,187 -89.2 2,026 15,532 -87.0
Econoline/Club Wagon 19,445 17,886 8.7 46,506 41,156 13.0
Ranger 7,989 9,809 -18.6 18,491 22,378 -17.4
F-Series 71,481 84,168 -15.1 171,651 199,801 -14.1
Low Cab Forward 248 357 -30.5 663 875 -24.2
Heavy Trucks 1,291 1,314 -1.8 3,205 3,387 -5.4
Total Ford Trucks 156,036 165,101 -5.5 375,002 410,748 -8.7
Total Ford Brand 216,788 241,642 -10.3 522,588 615,900 -15.2
LINCOLN AND MERCURY BRAND MARCH 2007 U.S. SALES
March Month % March CYTD %
2007 2006 Change 2007 2006 Change
Grand Marquis 5,976 5,787 3.3 14,442 16,489 -12.4
Montego 1,620 2,225 -27.2 4,290 6,107 -29.8
Milan 4,678 3,236 44.6 10,236 7,630 34.2
Total Mercury Cars 12,274 11,248 9.1 28,968 30,226 -4.2
Town Car 4,827 4,344 11.1 11,645 10,209 14.1
LS 0 1,418 -100.0 0 3,365 -100.0
MKZ 3,626 3,218 12.7 8,098 7,784 4.0
Total Lincoln Cars 8,453 8,980 -5.9 19,743 21,358 -7.6
Total Mercury
and Lincoln Cars 20,727 20,228 2.5 48,711 51,584 -5.6
Mariner 3,112 4,964 -37.3 8,430 9,997 -15.7
Mountaineer 1,882 2,373 -20.7 5,998 6,339 -5.4
Monterey 158 330 -52.1 477 1,084 -56.0
Total Mercury Trucks 5,152 7,667 -32.8 14,905 17,420 -14.4
MKX 3,054 0 NA 7,063 0 NA
Navigator 2,458 2,405 2.2 6,093 5,994 1.7
Aviator 0 518 -100.0 0 1,554 -100.0
Mark LT 805 1,543 -47.8 2,228 3,598 -38.1
Total Lincoln Trucks 6,317 4,466 41.4 15,384 11,146 38.0
Total Mercury
and Lincoln Trucks 11,469 12,133 -5.5 30,289 28,566 6.0
Total Mercury
and Lincoln Vehicles 32,196 32,361 -0.5 79,000 80,150 -1.4
Total Lincoln Brand 14,770 13,446 9.8 35,127 32,504 8.1
Total Mercury Brand 17,426 18,915 -7.9 43,873 47,646 -7.9
JAGUAR BRAND MARCH 2007 U.S. SALES
March Month % March CYTD %
2007 2006 Change 2007 2006 Change
XJ 397 486 -18.3 1,132 1,380 -18.0
S-TYPE 479 660 -27.4 1,065 1,849 -42.4
X-TYPE 285 514 -44.6 800 1,429 -44.0
XK 506 206 145.6 1,251 466 168.5
Total Jaguar 1,667 1,866 -10.7 4,248 5,124 -17.1
VOLVO BRAND MARCH 2007 U.S. SALES
March Month % March CYTD %
2007 2006 Change 2007 2006 Change
S40 2,201 2,356 -6.6 5,673 6,129 -7.4
V50 304 372 -18.3 722 1,072 -32.6
S60 1,702 2,339 -27.2 4,377 6,269 -30.2
V70 371 464 -20.0 849 1,296 -34.5
XC70 1,127 1,331 -15.3 3,077 3,247 -5.2
C70 368 11 3,245.5 1,008 85 1085.9
S80 1,392 598 132.8 3,103 1,712 81.3
XC90 3,196 3,653 -12.5 8,113 8,555 -5.2
Total Volvo 10,661 11,124 -4.2 26,922 28,365 -5.1
LAND ROVER BRAND MARCH 2007 U.S. SALES
March Month % March CYTD %
2007 2006 Change 2007 2006 Change
Range Rover 1,159 991 17.0 2,909 2,762 5.3
Range Rover Sport 1,356 1,667 -18.7 3,801 4,329 -12.2
LR3 1,148 1,489 -22.9 3,491 4,189 -16.7
Discovery 0 1 NA 0 1 NA
Freelander 0 5 -100.0 1 18 -94.4
Total Land Rover 3,663 4,153 -11.8 10,202 11,299 -9.7