Navigation to Become a Focus of China's Car GPS Market
BEIJING, April 3 /Xinhua-PRNewswire/ -- CCID Consulting, China's leading research, consulting and IT outsourcing service provider, the first Chinese consulting firm listed in Hong Kong, forecasts that "navigation" will become a trend in China's car GPS market.
In 2006, China's automotive electronics market grew fast. Sales revenues reached RMB 86.76 billion, up 39% over 2005. In 2006, power control and chassis control system were basically used in all cars produced in China. Automotive electronics products were further upgraded, in particularly chassis control systems. In addition, car electronics was still a flashing point in the market. Sound systems in passenger cars were upgraded on a large scale. New car electronic products such as GPS and TPMS also gathered pace in their penetration.
In 2006, 815,000 sets of GPS were sold in China, generating sales revenues of RMB 4.19 billion. Compared with 2005, sales volume and sales revenues grew 50.8% and 107.3%, respectively.
Table 1 Size and Growth of China's Car GPS Market, 2002-2006
(by sales revenues)
2002 2003 2004 2005 2006
Sale volume 5.6 14.6 27.4 54.1 81.5
(10,000 sets)
Growth rate 133.8% 159.9% 88.1% 97.1% 50.8%
Sales revenues
(RMB 100 million) 1.8 4.1 9.8 20.2 41.9
Growth rate 164.9% 125.4% 140.0% 106.7% 107.3%
Source: CCID Consulting, Jan. 07
The figures show that in 2006, sales revenues in the car GPS market grew much faster than sales volume, mainly due to big changes in product structure. During the year, the tide of large-scale installation of car GPS in public transport vehicles did not arrive as predicted. The market for basic-type GPS with simple positioning, anti-theft or dispatching functions grew slowly. By comparison, the static navigation GPS market grew rapidly. Navigation GPS has gradually become the mainstream product in China's GPS market.
Table 2 Product Structure of China's Car GPS Market in 2006
Type of Product Sales Revenues Percentage
(RMB 100 million)
Static navigation GPS 36.7 87.5%
Basic-type GPS 2.8 6.7%
Real time communication GPS 2.4 5.8%
Total 41.9 100%
Source: CCID Consulting, Jan. 07
In 2006, China's pre-installed static navigation GPS market grew fast. Japanese cars were still advocates in this market, with Toyota, Honda and Nissan car models all installed with navigation GPS. In addition, Shanghai GM, Beijing Hyundai and Chery also started to install navigation GPS in their new car models. In 2006, the output of passenger cars with pre-installed static navigation GPS in China topped 300,000 sets. As pre-installed static navigation GPS products got more market shares, average product price in China's GPS market also increased.
Similar to pre-installed navigation GPS, the portable navigation GPS market also made major progress in 2006. The market started to grow during the year. Despite its small size at present, the market now gets a clearer growth prospect. In 2006, numerous manufacturers introduced portable GPS navigation products. Advertisements about portable navigation GPS could be seen everywhere. Product price continued to drop. The portable navigation GPS market was ready to kick off.
Starting from 2007, China's car GPS market will enter a brand new period of growth. Japanese car-makers will continue to lead the pre-installed market, with all high-end Japanese cars and some new car models to be installed with pre-installed navigation GPS. What is worth noting is that local car makers, currently making great strides forward, may well take the lead in the industry in the current round information system upgrading in domestic cars. The rapid rise of the post-installed portable GPS navigation product market now only hinges on one thing, namely services relating to GPS navigation products. These include traffic and road condition information services, parking lot information services and interest spot information services. If the market rises on a large scale, the price of portable GPS navigation products may readily fall under RMB 1,500.
About CCID Consulting
CCID Consulting Co., Ltd (also known as CCID Consulting), the first Chinese consulting firm listed in the Growth Enterprise Market of the Stock Exchange (GEM) of Hong Kong (stock code: HK08235), is directly affiliate to China Center for Information Industry Development (hereinafter known as CCID Group). Headquartered in Beijing, CCID Consulting has so far set up branch offices in Shanghai, Guangzhou, Shenzhen, Harbin, with over 300 professional consultants and industry experts. The company's business scope has covered over 200 large and medium-sized cities in China. Apart from home market development, CCID Consulting establishes international cooperation links across the United States, Asia-pacific area and Europe, by setting up agents in the U.S, Japan, South Korea, Australia, Singapore, Italy and Russia, along with the aim to be global.
Based on four major competitiveness of the powerful data channels, industrial resources, intensive knowledge and deep understandings of information technology, CCID Consulting provides customers with consulting, research and IT outsourcing services covering strategy planning, IT application, marketing strategy, human resources and information technology outsourcing. Our customers range from industrial users in IT, telecommunications, energy, finance, automobile, to government departments at all levels and diversified industrial parks. CCID Consulting commits ourselves to become the No.1 brand for strategy consulting, the No.1 consultant for enterprise management and the No.1 expert for market research.