SHOPPING EASIER, FASTER FOR FANS AT NEW-LOOK IMS ONLINE STORE

INDIANAPOLIS, Monday, April 2, 2007 – The Indianapolis Motor Speedway Online Store has been completely redesigned to create an easier, faster shopping experience, helping fans gear up for the 2007 Summer of Speed at IMS.

Fans can visit the new-look Online Store at www.indianapolismotorspeedway.com. The Store features various apparel and collectibles from IMS and its three world-class events, the Indianapolis 500 on May 27, United States Grand Prix on June 17 and Allstate 400 at the Brickyard on July 29. Also available at the site are products from the IndyCar Series and Brickyard Crossing Golf Course, and photos from the vast IMS Photography archives.

Easy, secure online purchases can be made any time at the site.

“The new features and clean look of the IMS Online Store will help fans discover all that the site has to offer,” IMS President Joie Chitwood said. “Finding and ordering items is simple, and there really is no better place to purchase top-quality, unique IMS and event products.”

The new design of the Online Store includes a main display showing featured items in various categories, including Apparel, Ladies, Kids, Caps, Die-cast, Collectibles, Glassware, Multimedia, Lapel Pins/Key Chains and Executive Gifts. An enlarged photo of a featured item also is available with one mouse click.

A panel showing a number of related items is adjacent to the featured item on each page, providing a variety of shopping options on each page. Sizes and prices for apparel and prices for all items are clearly marked, with only one button click required to put items into an online shopping cart for a smooth, secure checkout.

Some items also include 360-degree virtual reality views, providing a more realistic look at products than ever.

The “Also Available” section highlights special or new products in the Online Store. Brickyard Authentics Electronic Gift Cards also receive prominent display, making it easier than ever to order this popular item.

New products continue to appear in the Online Store regularly in all categories.

2007 IMS tickets: Tickets are on sale for the 91st Indianapolis 500 on Sunday, May 27, United States Grand Prix on Sunday, June 17, and Allstate 400 at the Brickyard, Sunday, July 29.

Tickets can be purchased at the Indianapolis Motor Speedway’s Web site, www.indianapolismotorspeedway.com, by phone or at the Indianapolis Motor Speedway Ticket Office. The IMS Ticket Office can be contacted at (800) 822-INDY outside the Indianapolis area or (317) 492-6700 locally. Ticket Office hours are 8 a.m.-5 p.m., Monday through Friday.

Parking and camping permits also can be purchased online, by phone or at the Ticket Office.