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Exide Technologies Introduces New Brand and New Product Line

ALPHARETTA, Ga.--Exide Technologies (www.exide.com), a global leader in stored electrical-energy solutions, has introduced a new brand and product lineup for industrial applications. The Element brand, marketed by Exides GNB Industrial Power Business, consists of a variety of valve-regulated motive power batteries and high frequency chargers for a wide range of applications.

The Element line encompasses the following products:

  • A complete family of Element batteries for classes I, II and III applications;
  • Element deep cycle batteries in six or 12-volt models designed for small electric vehicles such as personnel carriers, automated guided vehicles, neighborhood electric vehicles, maintenance lifts, industrial scrubbers and sweepers, scissor lifts, wheelchairs and golf carts;
  • Element battery blocks with gelled electrolyte for small, light duty motive power applications such as maintenance lifts, people movers and walkie trucks;
  • Element HF (high frequency) series of multi-voltage, multi-capacity and multi-chemistry chargers that feature advanced power electronic technologies that efficiently charge industrial batteries.

Exide designed the entire Element line of products both batteries and chargers to help reduce customers maintenance costs and increase ease of operation while providing greater safety. Unlike flooded batteries, there is no watering requirement. Furthermore, the entire Element battery line is eco-friendly: the products are valve-regulated, and recyclable. Element batteries are part of the Companys vertically integrated approach to manufacturing, distributing and recycling of lead-acid batteries into raw materials for new batteries. The process helps promote a safer and more responsible continuous life cycle for Exide products.

The new Element brand unifies all of our motive power valve-regulated products and charging systems in North America under one strong, standardized mark, said Keith Schmid, Vice President -- General Manager of the Exide Technologies Industrial Energy division in North America. The Element line provides the foundation of a world class power solution for our customers.

The Element line complements the other Exide industrial flooded, flat and tubular plate technology products marketed by Exides GNB Industrial Power business.

About Exide Technologies

Exide Technologies, with operations in 89 countries, is one of the worlds largest producers and recyclers of lead-acid batteries. The Companys four global business groups Transportation Americas, Transportation Europe and Rest of World, Industrial Energy Americas and Industrial Energy Europe and Rest of World provide a comprehensive range of stored electrical energy products and services for industrial and transportation applications.

Transportation markets include original-equipment and aftermarket automotive, heavy-duty truck, agricultural and marine applications, and new technologies for hybrid vehicles and 42-volt automotive applications. Industrial markets include network power applications such as telecommunications systems, electric utilities, railroads, photovoltaic (solar-power related) and uninterruptible power supply (UPS), and motive-power applications including lift trucks, mining and other commercial vehicles.

Further information about Exide, including its financial results, are available at www.exide.com