BOYD CODDINGTON BUILDS ETHANOL POWERED HOT ROD

FOR IMMEDIATE RELEASE                           Press Contact: Pelle Klein 
 
Shout Public Relations
 
(949) 574-1440
 
pelle@shoutpr.com
                                                            
 

 
BOYD CODDINGTON BUILDS SOBE HOT ROD
 
"First Ever Ethanol Powered Hot Rod"
 
La Habra, Calif.- Mar 15, 2007- Highly original hot rodder, Boyd Coddington,
along with his AMERICAN HOT ROD crew have teamed up with the SoBe tea and
drink company to design the first ever Ethanol powered hot rod. The surf
inspired build will be unveiled on March 31st at 12 noon, as part of the ESA
East Coast Scholastic Surfing Championships presented by FEW-New Zealand, at
Bethune Park in New Smyrna Beach, Florida. Subsequent episodes of AMERICAN
HOT ROD premiere on TLC on Thursdays from 8-9 PM ET/PT.  
 
The new Boyd build is so far a "secret" project. "It's not going to be easy,
but it will have the hot rod touch, and it will also be the first ever E85
powered hot rod," Boyd said. "You know, if you put it all into perspective
it's pretty humbling to think that we are the first to run an Ethanol
powered engine in a hot rod. The guys on my team really pulled it off this
time, and I am very proud of them."
 
Because this hot rod is all surf inspired, it only made sense to team up
with shaping legend and Channel Island Surfboards founder Al Merrick. The
AMERICAN HOT ROD crew met up with Al at his Santa Barbara, California shop
and shaped a custom surfboard, which will be part of the SoBe hot rod build.

 
For those not familiar with SoBe's creations, they already have a literal
"fleet" of cool transports that include: a '49 Divco milk truck, a short
hot-rodded bus called the Stump, a bread truck, an armored car, a 4x4 van
called the Lizinator, and six vintage school busses. These vehicles can be
spotted at concerts and other events featuring their signature black or
dark-green paint schemes with radical light-green flames. Will Boyd's
contribution to the stable be anything like the others?   We'll have to wait
and see!
 
At the heart of this hot rod is a Ford 460 V8, bored and stroked to a
massive 533 cubic inches.  Engine management comes courtesy of a F.A.S.T.
engineered ECU unit, throttle body and fuel injectors.  Other additions to
the Ethanol hot rod motor are an MSD ignition system and Edelbrock intake.
The dyno numbers this eco-sensitive motor puts down are extraordinary: 677hp
and 651 lb/torque. Transferring the power is a beefed-up C6 three speed auto
transmission, and holding it all together is a Currie Enterprise Ford 9 inch
rear, held in place by the brand new 4 link control arm suspension system by
Air Ride Technologies, which replaces the traditional leaf spring set-up. 
 
E85 is an alternative fuel as defined by the U.S. Department of Energy and
is intended for use in flexible fuel vehicles (FFVs). Besides its superior
performance characteristics, ethanol burns cleaner than gasoline; it is a
completely renewable, domestic, environmentally friendly fuel.
 
 
 
 

 
About AMERICAN HOT ROD 
AMERICAN HOT ROD, Thursdays from 8-9 PM ET/PT, is one of TLC's hit series
that draws over a million fans each week to watch legendary hot rodder Boyd
Coddington and his team as they conceptualize, design, build and unveil a
continuing lineup of cutting-edge hot rods.  AMERICAN HOT ROD is a part of
TURBO ON TLC, the on-air home for TURBO, the multiplatform, multimedia
destination for Discovery Network's best "motorized" content, from hot rods
to supersonic jets and everything in between.  www.boydcoddington.com
<http://www.boydcoddington.com/> 
 
TLC contact: David Schaefer, Email: David_Schaefer@discovery.com
 
 
About the ESA
The Eastern Surfing Association (ESA), the largest amateur surfing
association in the world established in 1967, is 501 (C) 3 non-profit
organization, dedicated to promote and preserve the spirit of surfing
through their regional programs and 26 district on the East Coast, Gulf
Coast, Great Lakes and Puerto Rico.  For more information about the ESA,
please visit www.surfesa.org http://www.surfesa.org/>  
 
The 2007 Championship Surfing Season is proudly sponsored by the ESA
National Sponsors: Analog, Transworld SURF, SoBe, Few-New Zealand, Spy,
Seasoned Surfboards, Fortress, FCS, Sharkinetics, Surfco Hawaii, Chums and
Liquid Vision.
 
 
 
 
About SoBe
South Beach Beverage Company makes refreshing beverages marketed under the
SoBe brand name.  SoBe "healthy refreshment" beverages are designed for
individuals with active lifestyles.  For more information, visit the SoBe
web site at www.sobebev.com or call the Lizard Line at 1-800-588-0548.  SoBe
is a separate operating unit of Pepsi-Cola North America.  
 

 

 
 
Pelle Klein
Shout Public Relations
1032 West 18th Street, Suite A-4
Costa Mesa, CA 92627
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