The Inclusion of Telematics as a Standard Automobile Feature Fuels Market Growth
DUBLIN, Ireland--Research and Markets (http://www.researchandmarkets.com/reports/c52891) has announced the addition of the Frost & Sullivan report: North American Passenger Vehicle Telematics Markets to their offering.
This Frost & Sullivan research titled North American Passenger Vehicle Telematics Market provides an overview of the competitive structure, market drivers and restraints, market shares, revenues, and trends. In this research service, Frost & Sullivan's expert analysts thoroughly examine the following markets: passenger vehicle telematics hardware, Bluetooth car kits, passenger vehicle telematics service, stolen vehicle recovery systems, remote vehicle diagnostics, and passenger vehicle telematics airtime.
Topics Covered
1. Executive Summary
2. Total Passenger Vehicle Telematics Market
3. Passenger Vehicle Telematics Hardware Market
4. Bluetooth Car Kit Market
5. Passenger Vehicle Telematics Service Market
6. Stolen Vehicle Recovery Systems Market
7. Remote Vehicle Diagnostic Systems Market
8. Passenger Vehicle Cellular Airtime Market
9. Appendix
10. Decision Support Database
Summary
Inclusion of Telematics as Standard Automobile Feature Fuels Market Growth
The North American telematics market is slowly but steadily gaining momentum and offers great potential for substantial revenue gains. A clear understanding of the possible risks involved in obtaining gains and a well-structured business model are key to reaping benefits. Telematics is gradually losing its ‘luxury’ tag, with 65 to 70 percent of the total telematics-equipped vehicles sold in 2006 in North America expected to include telematics as standard equipment. Moreover, with General Motors (GM) proposing to include telematics as a standard in all its models by 2008, this percentage can only increase.
"Since automakers are in a constant race to distinguish their vehicles from others, the tactic of using telematics as a unique selling point (USP) can significantly promote their brands," says the analyst of this research service. Moreover, adding telematics as a standard element in lower segment models also projects it as an affordable feature, increases awareness, and encourages demand.
Price Cuts and Innovative Offerings Key to Broaden Customer Base
With the number of telematics-enabled vehicles on the rise, the telematics subscriber base is growing, in turn significantly assisting hardware service and wireless carrier markets. However, system costs and service prices pose a major challenge, and automakers and service providers are working out solutions to these issues. These efforts, coupled with the introduction of innovative service offerings such as turn-by-turn route guidance and traffic/weather updates, are likely to negate the impact of the price challenge.
Along with installations, subscriber base, and rate of renewals poised for growth, the new technological advancements in the pipeline also hold promise for the telematics market. "Automakers and other telematics participants would do well to watch for innovative aftermarket products such as SAT 3500, a Bluetooth car kit that provides telematics services along with hands-free calling," says the analyst.
For more information visit http://www.researchandmarkets.com/reports/c52891