In 2007 The Automotive Category Will Account for $2.54 Billion, Nearly 13%, Of the $19.5 Billion Estimated To Be Spent On Internet Advertising And Marketing

DUBLIN, Ireland--Research and Markets (http://www.researchandmarkets.com/reports/c52737) has announced the addition of Automotive Online: The Race Is On to their offering.

At $21 billion in overall spending, the automotive industry is the largest US advertising category, but automakers and dealers continue pulling ad dollars out of traditional media and redirecting them to microsites, digital media, SEM, mobile marketing and VODs.

Attention: OEMs, Dealers, Parts Suppliers, Technology Vendors, Consultants, Marketers and Advertising Agencies.

The Automotive Online report analyzes the trend-setting online and mobile marketing strategies and tactics of the automotive industry. After all, where the auto industry goes – other industries often follow.

eMarketer predicts the automotive category, consisting of manufacturers, dealers and after-market vendors, will account for $2.54 billion, nearly 13%, of the $19.5 billion estimated to be spent on Internet advertising and marketing this year.

About $1.1 billion of that total will go toward search marketing strategies, including paid ads and search engine optimization.

Key questions the "Automotive Online" report answers:

-Where are automotive advertisers spending their online budgets?

-What tactics are online consumers responding to?

-How are dealers using the Web to find and keep customers?

-And many others...

The Automotive Online report aggregates the latest data from a wide range of marketing and communications researchers with numbers, projections and analysis to provide the information you need to make the right business decisions—right when you need to.

Content Outline:

Executive Summary

US Online Advertising Spending by Automotive Companies, 2005-2010 (billions)

Issues & Questions

The eMarketer View

Key eMarketer Numbers: Automotive Online

Advertising and Marketing Trends

Traditional Media Lose Traction

Automotive Advertising Spending Worldwide, by Media, 2001-2005 (billions)

Leading Automotive Brands and Companies in the US, Ranked by Advertising Spending, First half 2005 & First half 2006 (millions and % increase/decrease vs. prior year)

Top 25 Industries for US Local Broadcast Television in the Top 100 Markets, Ranked by Ad Spending, Q1-Q3 2005 & Q1-Q3 2006 (thousands and % increase/decrease vs. prior year)

Leading Magazine Advertising Categories in the US, by Revenues, 2005 & 2006 (billions and % increase/decrease vs. prior year)

Online Ad Spending Hits High Gear

Top Automotive Online Advertisers in the US, Ranked by Spending, 2004 & 2005 (millions and % increase/decrease vs. prior year)

US Online Advertising Impressions, by Industry, November & December 2006 (millions and % increase/decrease vs. prior month)

Top 20 US Advertisers on Automotive Web Sites, Ranked by Impressions, October 9-15, 2006 (thousands and % of total impressions)

US Online Advertising Impressions, by Industry and Format, December 2006 (millions)

US Online Classifieds Advertising Revenues, by Segment, 2005-2010 (millions and % increase vs. prior year)

The Search Is On

US Paid Search Advertising Spending by Automotive Companies, 2005-2010 (billions)

Average Keyword Price in the US, Q4 2005-Q4 2006

Top 10 Search Terms that Drove Traffic to Automotive Web Sites, September 2006 (% share of all search traffic in that category)

Top 10 Search Terms in the Automotive Manufacturer Category, Ranked by Share of Search Volume, July 2006

Percent of First Page* Ranked Terms for the Top 11 Fortune 500 Automotive Companies, 2007

Use of Video Is Viral

Online Consumer Behaviour

High Stakes for Automakers

Dealerships Go Digital