Technological Prowess Gives Delo Truck Its Horsepower
SAN RAMON, Calif.--A 30-ton infusion of cutting-edge technology rolled into Louisville, KY this week as Chevron’s Delo brand gave new meaning to the term “technology-driven innovation.” The premium lubricant brand introduced its new Delo Truck at the 2007 Mid-America Trucking Show. This 625hp, 18-wheel testament to innovation showcases the Delo product family in a modern, high-tech exhibit experience – the D-Lab – unlike anything else in the trucking market. Delivering the D-Lab to select destinations across North America is a brand new 2007 Volvo VT 880.
D-Lab
The centerpiece of the new Delo Truck is the D-Lab, a sensory stimulating mobile exhibit designed for advanced-knowledge engineering. Visitors enter the D-Lab where they immediately find themselves in a technology-driven reality. While gaining clearance to the D-Lab, the visitor is greeted by a virtual host, Delola, who navigates users through their educational experience. While in the D-Lab, guests steer through interactive, educational, digital graphics, light and sound effects while learning about Delo products and key market issues.
In total, D-Lab takes visitors through nine different zones infused with high tech interaction including product features that appear to orbit in space, a look at the inner workings of cutting edge technology, an on-demand Delo Theater, a video timeline of Delo milestones and a digital pinball game. The D-Lab also features a touch screen station that informs visitors where they can buy Delo products. The new Delo Truck, D-Lab and Delola embody the future of lubrication technology in a one-of-a kind educational environment.
“The new Delo Truck is a clear departure from many of the mobile exhibits on the market today,” said Nicole Fujishige, lubricants marketing manager, Chevron Products Company. “When we launched the Delo Truck in the late nineties it was the first of its kind, an industry leading endeavor. Today we have once again set Delo apart from its competition by delivering an experience that goes beyond expectations, like Delo products themselves.”
New Volvo Cab:
The 2007 Delo truck is equipped with an all new 2007 Volvo VT 880 cab featuring custom chrome work. The new Volvo cab will lead the customized Delo trailer to truck stops, truck dealers, distributors and major trade shows to educate customers and the general public on advancements in lubrication technology and the proper use of heavy-duty engine oils, lubricants, and coolants.
New Graphics Package:
The Delo Truck has a new external graphics package highlighting the product family with the modern look and feel of the D-Lab theme. The new exterior is designed to reflect the brands leadership in the areas of research, technology and product innovation.
Delo Truck Heritage:
Traveling across the United States, Mexico, and Canada, the Delo Truck has been educating customers and the general public on the importance and proper use of heavy-duty engine oils, lubricants and coolants at truck stops, truck dealers, distributors and major trade shows since 1999.
Delo Truck Facts:
- States visited: 49 – only Hawaii left to go!
- Countries visited: United States, Mexico and Canada
- Average miles per year: 40,000+
- Visitors: 1,000,000+
- Tractor-trailer length: 79’9”
- Trailer length: 53’
- Total Weight: 60,660 lbs
- Engine: Volvo VE D16 625 I-Torque 2000
- Launch Date: July 29, 1999, Louisville, KY
- Little known fact: Another Delo Truck operates in the Asia Pacific region
More information on the Delo Truck can be found at: www.delotruck.com
Chevron’s Delo Product Family
Chevron’s Delo product family includes technically advanced lubricants and coolants that provide superior protection, performance and bottom-line value for on- and off-road diesel powered equipment. Delo products are found in all major industries from commercial transportation to mining, construction, agriculture and power generation.
All Delo products are covered under the Delo Warranty Plus program, which provides bumper-to-bumper protection against lubricant and coolant related failures as described in the Delo warranty.
The Delo family contains a full line of engine oils, including Delo® 400 LE Multigrade SAE 15W-40, Delo® 400 Synthetic, Delo® 400 Monogrades and Delo 100. Rounding out the complete line of Delo products are Delo® Extended Life Coolant, Delo® Greases EP, Delo® Synthetic Grease SF, Delo® Trans Fluid ESI®, Delo® Gear Lubricants ESI® and Chevron Delo® Synthetic Gear.
More information on Delo products can be found at: www.chevrondelo.com
About Chevron Products Company
Chevron Products Company is a division of a wholly owned subsidiary of the Chevron Corporation .
A full line of lubrication and coolant products are marketed through this organization under the Chevron, Texaco and Caltex brand names. Select brands include Havoline®, Delo®, Ursa®, Revtex® and Texaco Xpress Lube®. Chevron owns patented technology in advanced lubricants products and new generation base oil technology, as well as coolants.
Headquartered in San Ramon, CA, Chevron Products Company, together with its Chevron affiliates worldwide, is ranked among the top three global marketers of lubricants, and is active in more than 180 countries through 4,000 employees.
For more information go to: www.chevron.com