Dealer.com Launches Strengthened Online Presence for Saint J. Auto

BURLINGTON, Vt.--Dealer.com, a leading provider of online marketing solutions for the automotive industry, today announced its success in creating a new state-of-the-art custom built website for Saint J. Auto, located in Saint Johnsbury, VT. The newly designed website incorporates Dealer.com’s DOMINATOR™ Search Engine Marketing solution to drive local, high-quality traffic to the site. As a result of Dealer.com’s work, searches on Google such as "Subaru, New England" now results in Saint J Subaru being featured at the top of the results list.

Dealer.com’s suite of products allows auto dealers such as Saint J. Auto to reach a much larger local audience while dramatically lowering cost per lead. In fact, JD Powers & Associates reports that nearly 90% of the people in the market for a new vehicle visit automotive websites before entering a dealership for a test drive. Dealerships of all sizes must make effective use of the Internet with its increasingly significant role in getting buyers into the showroom and closing the deal.

Dealer.com also helped Saint J. Auto improve its customer follow-up with Dealer.com's PowerMail™ broadcast email system. This solution enables dealers to more frequently and effectively communicate with potential buyers and get them into the showroom. Saint J’s Dealer.com website went live in July of 2006, and the impact on sales was felt almost immediately.

"In less than six months sales generated by the website have at least doubled," said Jay Davis, business development manager at Saint J. Auto. "And that estimate is very conservative. Dealer.com really did an amazing job, and this is being proven every day through our online generated leads and sales. They give us the most we can get for our money."

“It is always exciting to work with a local Vermont business, and it has been a great experience with Saint J. Auto,” said Mark Bonfigli, president and CEO of Dealer.com. “The results that they have already seen in the past six months are really a reflection on the time and effort that our team put in to make sure Dealer.com products perform at the highest standard to give our clients the very best results.”

In the near future, Dealer.com will further enable Saint J. Auto to increase its Internet sales and lower cost of advertising with special features like Google Base Exports and Dealer.com 360, which come with Dealer.com’s suite of products. Google base exports automatically and seamlessly exports auto dealers’ entire inventories to Google in real time, giving local car buyers the ability to research the availability of vehicles based on their own specified criteria. Dealer.com’s more recent solution, Dealer.com 360, allows auto dealers to measure and prove the effectiveness and ROI of all of their advertising, sales and marketing programs.

About Dealer.com:

Founded in Burlington, VT in 1997, Dealer.com is a leading provider of online marketing solutions for the automotive industry. The company offers the only fully-integrated web-based closed-loop marketing platform that measures the effectiveness of every marketing program while tracking responses, and respondents, from exposure to closure. The platform includes NADA award-winning automotive dealer websites, user-friendly lead management tools, the most proven local search engine advertising solutions available, and unparalleled metrics and web analytics. Dealer.com is the only company to truly revolutionize the online marketing and sales effectiveness for auto dealers with an unmatched level of speed, precision and ease-of-use. For more information, please visit www.dealer.com or call 888-894-8989.