DENSO Announces Motor Sport Sponsorships for 2007

KARIYA, Japan, March 13 -- DENSO Corporation today announced its motor sport sponsorship plan for the 2007 season. DENSO will continue to sponsor teams participating in the world's top motor sports including FIA FORMULA ONE WORLD CHAMPIONSHIP (F1), FIA WORLD RALLY CHAMPIONSHIP (WRC), and FIM ROAD RACING WORLD CHAMPIONSHIP (WGP). In addition, this year DENSO will support TOYOTA TEAM SARD in the SUPER GT.

"We hope to contribute to the development of motor sports and improve our name recognition through our sponsorships with these motor sport teams," said Michio Fukuzaki, DENSO senior managing director responsible for the Sales Group. "Also, we are using our experience in developing products for motor sport vehicles, which drive under extreme conditions, to develop more advanced technologies."

  DENSO's sponsorships include:
  * FIA FORMULA ONE WORLD CHAMPIONSHIP (F1)
    DENSO will support Panasonic Toyota Racing as a corporate sponsor for
    the fourth consecutive season. DENSO will also continue to supply spark
    plugs, radiators, oil-coolers and alternators to the F1 car.

  * FIA WORLD RALLY CHAMPIONSHIP (WRC)
    DENSO will support the Subaru World Rally Team as a corporate sponsor
    for the fourth consecutive season. DENSO will also continue to supply
    spark plugs and sensors for the engine management system of the WRC car.

  * SUPER GT (GT)
    DENSO will support TOYOTA TEAM SARD as the main sponsor. The DENSO SARD
    SC430 will be entered in the GT 500 class. DENSO's engine management
    systems, spark plugs, starters, alternators, radiators, oil coolers and
    various types of sensors will be installed in the DENSO SARD SC430.

  * FIM ROAD RACING WORLD CHAMPIONSHIP (WGP)
    DENSO will support the Honda LCR team for the second consecutive season.
    DENSO will also continue to supply spark plugs for the Honda MotoGP
    motorcycle (RC212V type).

  In North America, DENSO's sponsorships include:
  * NASCAR Automotive Licensing
    This is the second year of DENSO's exclusive, multi-year Automotive
    Licensing program  agreement with the National Association for Stock Car
    Auto Racing (NASCAR) for its fuel pump products. The agreement allows
    DENSO's fuel pump product line to carry the prestigious NASCAR
    Performance(R) brand on its entire line of First Time Fit(R) Fuel Pumps,
    including advertising, marketing materials and packaging.

  * NASCAR Nextel Cup and NASCAR Craftsman Truck Series
    DENSO is also in the second year of a multi-year agreement to serve as a
    contingency sponsor for the NASCAR NEXTEL Cup and NASCAR Craftsman Truck
    Series. This year DENSO's corporate logo will be prominently displayed
    on front fenders of all team race vehicles and show   cars. In return,
    DENSO will provide prize money for the top three finishers of each race,
    provided they have the DENSO logo on their car.

DENSO Corporation, headquartered in Kariya, Aichi prefecture, Japan, is a leading global supplier of advanced technology, systems and components. Its customers include all the world's major carmakers. Worldwide, the company employs approximately 106,000 people in 32 countries and regions, including Japan. Consolidated global sales for the fiscal year ended March 31, 2006 totaled US $27.3 billion. DENSO common stock is traded on the Tokyo, Osaka and Nagoya stock exchanges. In the Americas, DENSO employs more than 15,000 people at 33 companies, including DENSO Sales California, an automotive components sales and distribution company located in Long Beach, Calif.

For more information, go to www.globaldenso.com or www.densocorp-na.com.