Dodge Adds to March's Basketball Frenzy with 'Dribble for a Dodge' Challenge

* Consumers to dribble for a chance to win 2007 Dodge Ram and two tickets to college basketball's championship game

What: Dodge is putting the ball in the consumer's court this March as the NCAA college basketball tournaments and National Truck Month get underway.

About 80 determined dribblers will bring their "A" game to Atlanta for the "Dribble for a Dodge" challenge, a basketball dribbling endurance contest. After hours of continuous dribbling, one lucky contestant will be crowned the Dodge MVD -- "Most Valuable Dribbler" and will score an all-new 2007 Dodge Ram 1500 SLT Quad Cab with the legendary HEMI(R) engine plus two tickets to the NCAA championship basketball game.

Why: To tip off National Truck Month with "No Charge HEMI" promotion in March and celebrate college basketball's biggest tournament, Dodge is challenging consumers to prove that they are just as long lasting and tough on a basketball court as the Dodge Ram is on the road. But you don't have to win a dribbling contest to get a HEMI engine. As part of the "No Charge HEMI" promotion, anyone buying a Dodge Ram 1500 or Dodge Durango during March gets a HEMI upgrade at no charge.

When: Tuesday, March 13, 2007

* Contestant registration closes at 7:30 a.m. (ET)

* Event begins at 8 a.m. (ET)

Where: Morehouse College
Forbes Arena
830 Westview Dr.
S.W. Atlanta, Ga. 30314

Other: Dribble details

* The tip off -- About 80 contestants will command the court on a regulation size basketball court and begin dribbling their HEMI(R)-branded basketballs at the referee's whistle

* Catch the live action -- The challenge will intensify as each contestant "drops the ball" and is eliminated from game play

* Rewarded with a Ram -- The grand prize winner who outlasts the other contestants will win an all-new 2007 Dodge Ram 1500 and two tickets to the 2007 NCAA championship basketball game