New Commercial For Mercedes-Benz' New All Wheel Drive System

By Marty Bernstein
Marketing-Advertising Editor
The Auto Channel

For :30 seconds of one of the most unusual automotive commercials you will ever see, just click to the link below of a sneak preview that starts running to-morrow, March 3, 2007 in Germany:

TV commercial 4MATIC all-wheel drive system

You probably won’t understand the German language in the ad, but you don’t have to speak German to understand this is about a new all-wheel drive system. Mercedes says its unique with benefits concerning weight, consumption, comfort and safety. The innovative: 30-second commercial, was created by movie director Sebastian Schipper, and was developed and produced in cooperation with Jung von Matt, Mercedes-Benz’s new lead ad agency. The new ad provides an entertaining demonstration of Mercedes-Benz’ all-wheel drive expertise. Using a cleverly coordinated interplay of words and synchronized move-ments, four actors impressively demonstrate the flawless interaction of the all-wheel drive system. The press release says, “The virtuosic succession of words and motion explains the advantages of 4MATIC all-wheel drive technology in a straightforward and engaging manner. “ You decide … what’s your opinion?