Online Community-Building Meets the Live Experience as George P. Johnson and Altus Learning Systems Partner

DETROIT--George P. Johnson (GPJ), the leader in strategic global experience marketing, announced today a partnership with Altus Learning Systems, a leader in rapid knowledge deployment solutions for the extended enterprise, to capture and deliver event-related content over the web. This new partnership empowers brand marketers to make better use of event-oriented content to drive audience, increase brand engagement and extend the live experience.

Corporations on average spend 26 percent of their overall marketing budgets on event marketing, according to the recent EventView 2006: Global Report, sponsored by The MPI Foundation and George P. Johnson. GPJ and Altus will help marketers make better use of this investment by creating an opportunity for rapid capture, transfer and reuse of on-site presentations, speeches, materials, video and sound through a white-label platform that seamlessly integrates with existing web properties. Moreover, a transcript-based search functionality allows users to search any type of media – video, text, PowerPoint, etc. – and instantly uncover the precise words and ideas that are most useful to them.

“We anticipate the alliance between our organizations to be unparalleled in the experience marketing industry, melding GPJ’s capabilities with Altus’ knowledge capture solution,” said Robert Vallee Jr., Chief Executive Officer of George P. Johnson. “With Altus, GPJ is resolving a critical business challenge facing brands today. Altus’ functionality neatly complements and extends our existing Global LINKS™ event management, reporting and marketing platform, creating a ‘total experience’ offering unique in our industry.”

The GPJ and Altus partnership greatly increases the value of event websites and related online properties by allowing event marketers to approach content in a much more sophisticated way, expanding the content offering far beyond the event, where it is traditionally lost after delivery. By capturing event content and making it easily branded, available and fully searchable, companies realize significant cost savings and enhance the event experience for their audiences. Moreover, the platform allows visitors to search by keyword to cut through hours of video or presentation material down to the most relevant information.

“The integration of Altus’ media search solutions and GPJ’s Global LINKS offering goes far beyond pre-built interfaces to offer companies a fast and effective means of capturing and delivering event content,” said Sebastian Grady, COO of Altus. “The flexibility and customization of this integrated solution is a strong advantage for brand companies, enabling them to extend the value of their event expenditures. We’re impressed that GPJ is committed to changing the experience marketing industry with these technology innovations and groundbreaking strategy.”

GPJ will integrate Altus’ solutions with its Global LINKS offering, to streamline every aspect of content strategy and activation. Global LINKS is a GPJ-patented technology that provides increased control of every facet of event management while simultaneously simplifying operations, translating into reduced costs and higher efficiency for event managers. This platform will take on the branded look and feel of each customer who uses the system, and will seamlessly integrate with existing Global LINKS and client websites and applications.

About George P. Johnson (www.gpjco.com)

Established in 1914, George P. Johnson is one of the foremost Experience Marketing agencies in the world. Consistently named one of Advertising Age’s “Top 25 Marketing Agencies,” it provides a full suite of relationship-building event, exhibit, and live experience solutions through which it helps premiere organizations bring their brands, services and products to prospects and customers around the globe. GPJ provides Experience Marketing strategy, creative, data, and delivery services through 20 offices around the globe. With full-scale product facilities in Detroit, LA, Stuttgart and Sydney, GPJ also has offices in Boston, San Francisco, London, Stuttgart, Tokyo, Beijing, Shanghai, Singapore, Seoul, and Bangalore. GPJ made history in 1998 when IBM became the first Fortune 10 company to consolidate its global Experience Marketing program into one agency, naming GPJ as its event marketing agency of record. Because of its work with IBM, GPJ earned the first EX Award for “Best Global Business-to-Business Event Marketing”.

About Altus Learning Systems, Inc.

Altus Learning Systems rapidly deploys eLearning solutions for large enterprises that need to provide mission-critical knowledge to employees, partners and customers. Altus helps organizations leverage their most important corporate asset, their intellectual property, to achieve accelerated business results. In a knowledge-driven economy, companies that can quickly and effectively turn what they know into business results will win. Altus customers include Cisco Systems, Network Appliance, George P. Johnson, Raytheon Professional Services, Xilinx and others. For more information, please visit www.altuscorp.com or call 1-510-914-1712.