PRIMEDIA Names Dan Mauch Head of Ad Sales for Digital Automotve Properties

NEW YORK--PRIMEDIA , the country's leading targeted media company, today announced that Daniel Mauch (44) has joined the company as vice president of ad sales for PRIMEDIA Automotive Digital, the company’s portfolio of category-leading automotive Web sites. Mr. Mauch will report to Josh Speyer, CEO of PRIMEDIA Automotive Digital.

In his new position, Mr. Mauch will be responsible for all sales, marketing and ad operations across PRIMEDIA’s online automotive properties. He also will play an instrumental role in further cementing PRIMEDIA’s online auto properties as the leading network for advertisers to connect with auto enthusiasts and in-market buyers.

Mr. Mauch is an accomplished ad sales executive with over twenty years of experience in print, broadcast and online advertising, both at the national and local levels. Most recently, Mr. Mauch worked as vice president - western region, for Centro LLC, an interactive media services company headquartered in Chicago, IL.

Previously, he held the position of director of advertising sales for USA Today.com. From 2004 to November 2005, he worked with The Weather Channel and www.weather.com, where he was in charge of digital ad sales for the Western Region. Mr. Mauch got his start in ad sales at the Times Mirror Company, which publishes The Los Angeles Times, Newsday, The Baltimore Sun and The Hartford Courant.

“Dan’s experience and strategic thinking in consumer digital media is a strong addition to the PRIMEDIA online offering,” said Josh Speyer. “As we continue to focus on building our group of sites targeting the in-market automotive buyer, Dan will serve a key leadership role in driving its success and executing sound growth strategies.”

According to Nielsen/NetRatings @Plan Spring 2007 Data Release, PRIMEDIA’s In-Market Network scored 258 percent above the norm for users intent (profile point: “Definitely will”) on purchasing a new or used car within the next six months, making it a leader among all measured automotive networks.

About The PRIMEDIA In-Market Network

PRIMEDIA’s In-Market Network of automotive sites delivers an average of 7 million unique visitors per month and focuses on serving the active auto buyer. The sites bring a comprehensive array of trusted content together with valuable and insightful purchasing information to educate buyers. The Network is comprised of such prominent automotive sites as MotorTrend.com, AutomobileMag.com, Automotive.com and www.IntelliChoice.com, which feature comparative tools and Buyer’s Guides, among other useful content. The Network is part of PRIMEDIA’s Automotive Digital Group, which includes more than 58 automotive enthusiast titles.

About PRIMEDIA

PRIMEDIA is the leading targeted media company in the United States. With 2006 revenue from continuing operations of $849 million, its properties comprise over 100 brands that connect buyers and sellers through print publications, Internet, events, merchandise and video programs in two market segments:

• Enthusiast Media is America’s #1 special interest media company, with more than 70 magazines, 90 websites, over 65 events, two television programs, 400 branded products, and such well-known brands as Motor Trend, Automobile, Automotive.com, Equine.com, Power & Motoryacht, Hot Rod, Snowboarder, Stereophile, Surfer, and Wavewatch.com.
• Consumer Source Inc. is the #1 publisher and distributor of free consumer guides in the U.S. with Apartment Guide, Auto Guide, and New Home Guide, distributing free consumer publications through its proprietary distribution network, DistribuTech, in more than 60,000 locations. The Group owns and operates leading websites including ApartmentGuide.com, AutoGuide.com, NewHomeGuide.com; and America’s largest online single unit rental property business, comprised of RentClicks.com, RentalHouses.com, HomeRentalAds.com, and Rentals.com.